Trade Planning Lead - Walmart - National Retail Organization
General Mills · Rogers, AR · 2 days ago
Management$82k–$124k/yrFull-time
Key Accountabilities
- Picks up the baton from the Walmart Sr. Retail Customer Manager on end-to-end execution at Walmart.
- Works closely with the NRO Business Development Operations (BDOPs) team, NRO Retail Customer Managers (RCMs), Walmart Senior Customer Managers (SCMs), Walmart Customer Team TPL/As, and Cat Mgmt.
- Leads a standardized, integrated process for the planning, development, and execution of WM SSRs across all Customer Teams to enable NRO selling.
- Leverages sell through data (Cat Mgmt. source) early in process to lead SKU mix and pallet/offer configurations.
- Satisfies Walmart in-store requirements, such as pallet heights to reach WM pricing signage, etc.
- Develops effective and impactful offer selling materials.
- Provides shopper-focused and data-led selling insights to support offers.
- Uses syndicated/Nielsen data to better educate everyone on opportunities (e.g., share, growth, competitive).
- Utilizes Luminate/Scintillate shopper data to drive Walmart relevance.
- Evolves to store-specific data into sell sheets to increase sales/impact.
- Partners with key stakeholders (RCMs, SCMs, BDOPs) to drive alignment and visibility to goals, debrief results, and apply key learnings.
- Leads a standardized, integrated process for the planning, development, and execution of WM SCOG across all Customer Teams (all OU’s) to enable NRO selling.
- Develops offer planning and sell sheet development.
- Manages goal tracking and debriefs.
Minimum Qualifications
- Bachelor’s Degree required.
- Minimum 2 years of relevant industry experience in sales, account management, trade funding, category management or other relevant experience.
- Successful demonstration of analytical skills using various data sources (e.g., Nielsen, IRI, CPM, sales data).
- Proficient in software packages (Microsoft Excel and PowerPoint) & internal systems (Trade Planner/AVE).
Preferred Qualifications
- Experience leveraging AI tools to enhance analytics, streamline trade planning processes, and drive data-informed recommendations.
- Internal systems knowledge (Trade Planner, AVE, Engine, AFO, etc.).
- Walmart systems knowledge (Luminate, E2Open, Form Submission, Item 360, etc.).
- Willingness to relocate for future GMI career opportunities.