Trade Marketing Officer/Merchandiser

Job Responsibilities

• Execute trade marketing, merchandising, branding and visibility activities in assigned territories as per company guidelines.
• Ensure effective product visibility, shelf placement, merchandising standards, showroom branding and brand presence across retail outlets, dealer showrooms, exclusive shops and distribution points.
• Install, maintain and monitor POSM materials, branding assets, display units, signboards and other visibility materials.
• Maintain strong relationships with dealers, distributors, retailers and trade partners to support business growth and market execution.
• Conduct regular market visits as per route plan to monitor competitor activities, pricing, promotions, product availability, display standards and overall market conditions.
• Collect market intelligence, consumer feedback, competitor information and trade insights and provide actionable recommendations.
• Cook up showroom activations, retail branding projects and new showroom development activities within the assigned territory.
• Maintain records of market visits, merchandising activities, branding assets, surveys and field activities and prepare periodic reports.

Requirements

• Experience: At least 1 year
• Education: Not specified
• Skills: sales management, sales support, trade marketing, sales management coaching, corporate sales, retail marketing, sales experience, marketing skills, sales strategy development, sales and marketing alignment