Trade Development Manager (Las Vegas, NV)
Women of the Vine & Spirits · Las Vegas, NV · 3 days ago
MarketingFull-time
About the role
Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.
Responsibilities
- Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
- Plan, execute and evaluate sales, promotions, and marketing of brands
- Deliver marketing brand plans to management teams
- Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
- Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
- Set program objectives and measure ROI with a KPI scorecard
- Ensure brand pricing and gross profit is aligned to strategy by channel
- Utilize various available analytic tools (Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account dynamics, etc.
- Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
- Support POS / VAP planning and buys
- Coach, direct, and counsel team on overall performance; define expectations and monitor progress
- Arrive, retain, and motivate the team to maintain an engaging work environment and ensure sound policies and procedures adhered to
- Perform other job-related duties as assigned
Qualifications
- Bachelor's degree in a related field; or an equivalent combination of education and experience
- Five years of relevant experience
- Able to obtain and meet industry licensing requirements as needed
- Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
- Overnight travel as required
- Good knowledge of Commercial Finance and Pricing practices
- Knowledge of applicable state regulations and adult beverage market dynamics
- Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
- Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
- Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
- Strong analytical, verbal, and written communication skills
Benefits
- Comprehensive medical and prescription drug coverage
- Dental and vision plans
- Tax-saving Flexible Spending Accounts
- Disability coverage
- Lifetime life insurance plans
- 401(k) plan
- Tuition assistance
- Wellness program
- Paid parental leave
- Vacation accrual
- Paid sick leave