Timberland: Director, Retail Marketing

About Timberland

Timberland is a force of nature—a team that steps outside, works hard together, and moves the world forward. Known as the arbiter of boot culture, the brand blends a rich heritage of craftsmanship with a forward‑looking commitment to responsible product creation, outdoor protection, and community building. If you thrive alongside fun, adventure‑loving people, Timberland may be the place for you.

Responsibilities

• Lead the development and execution of seasonal retail marketing strategies that elevate the in‑store experience across full‑price, outlet, and wholesale partner environments.
• Collaborate with merchandising and visual merchandising to translate seasonal concepts into impactful in‑store storytelling, product presentation, and retail activation plans.
• Drive DTC consumer experience initiatives, ensuring stores reflect brand standards, support key product stories, and deliver an elevated journey that meets evolving consumer expectations.
• Develop, execute, and ensure implementation of evergreen and seasonal go‑to‑market processes for retail, providing clear direction to cross‑functional partners on in‑store priorities, storytelling, and design needs.
• Support budgeting and oversee in‑season management of retail marketing investments, ensuring efficient use of resources across store design, visual execution, fixtures, signage, and in‑store marketing materials.
• Track and deliver store performance insights and consumer experience feedback to key stakeholders, optimizing execution and adjusting strategies to improve traffic, conversion, and overall retail KPIs.
• Partner with regional digital and brand marketing teams to ensure a cohesive, connected brand experience across all consumer touchpoints.
• Develop and lead a team of retail marketing and in‑store experience professionals, fostering strong execution, cross‑functional collaboration, and innovation in the brick‑and‑mortar space.

Requirements

10+ years of progressive experience and 5+ years of managerial experience in retail marketing or related fields.

• Build marketing strategies tied to business plans (long‑ and short‑term).
• Retail experience required.
• Strong product marketing expertise.
• Consumer and business analytics.
• Consumer segmentation and targeting.
• Strategic and creative process briefing.
• Budgeting and ROI quantification.
• Internal client partnership‑building with product teams.
• Globally curious mindset.
• Strong written and verbal communication skills, including creative briefs, presentations (PowerPoint, Keynote), and storytelling.
• Proficiency with Microsoft Office (Outlook, PowerPoint, Excel).

Compensation

Hiring range: $174,240 USD – $217,800 USD annually. This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details will be provided during the recruiting and interview process.

Benefits

VF Corporation offers a comprehensive benefits program. A general overview of each benefit, including this year’s medical plan rates, is available at www.MyVFbenefits.com. Detailed information will be provided during the hiring process.