TikTok Shop – Merchandise Strategy Manager

About the team

The Platform Campaign Team is responsible for end‑to‑end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross‑functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast‑paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e‑commerce landscape.

Responsibilities

• Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on TikTok Shop.
• Develop product assortment strategies that strengthen platform supply and ensure products align with market demand.
• Partner with merchant strategy teams and industry teams to guide supply development in priority product categories.
• Support major campaigns and marketing initiatives by identifying high‑potential products and category opportunities.
• Conduct data‑driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness.
• Monitor product performance and market trends, and continuously refine assortment strategies to support sustainable growth.

Qualifications

Minimum Qualifications

• Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.
• 5 years of experience in e‑commerce, marketplace strategy, category management, consulting, retail strategy, or related industries.
• Strong analytical capabilities and experience using data to identify business opportunities.
• Familiarity with consumer trends and retail or e‑commerce market dynamics.

Preferred Qualifications

• Experience working in marketplace platforms, retail strategy, consulting, or category management.
• Strong business judgment and structured problem‑solving capabilities.
• Experience working with data to support business analysis and strategic planning.
• Self‑driven with strong ownership and the ability to adapt in a fast‑moving environment.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate diverse voices and strive to reflect the many communities we reach.

Compensation

The base salary range for this position in the selected city is $115,520 – $198,360 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the total package; the role may also be eligible for discretionary bonuses/incentives and restricted stock units.

Benefits

• Day‑one access to medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short‑term and long‑term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)