TikTok Shop - Category Creator Specialist, Electronics, Household Appliances, Virtual Goods, and Books & Entertainment

About the role

We are looking for a strategic and data-driven Health Creator Manager to help scale TikTok Shop’s Health creator ecosystem. This role sits at the intersection of creator strategy, ecosystem operations, growth analytics, and agency partnerships.

The ideal candidate combines strong problem-solving and stakeholder management skills with an interest in the creator economy, e-commerce, and scalable growth operations.

Responsibilities

• Work with Account Managers to identify high-potential products from top brands and help decide which products are best suited for creator-led promotion.
• Advise brands and sellers on practical ways to make products more creator-ready, including commission levels, sample plans, and campaign timing.
• Use data and AI tools to spot strong products that have low creator participation, then turn those opportunities into clear action plans.
• Match the right creators with the right products at scale across Electronics, Household Appliances, Virtual Goods, and Books & Entertainment.
• Lead outreach to creators, creator agencies, and talent partners for major campaigns, brand launches, and category growth programs.
• Build and manage a high-quality creator pool across different performance levels, with a focus on sending product samples to creators who are most likely to produce strong content and sales results.
• Help creators understand product details, campaign goals, content expectations, and best practices so they can create useful, engaging shopping content.
• Track creator content volume, content quality, sample usage, and sales performance; share clear insights with Account Managers, category teams, and top brands.
• Improve repeatable workflows such as sample tracking, creator reminders, outreach follow-up, campaign reporting, and seller updates through automation and AI tools.
• Partner with teams across Category Management, Seller Operations, Creator Management, Product, and Ads to improve the end-to-end creator commerce experience.

Qualifications

• 3+ years of experience in e-commerce, creator marketing, affiliate marketing, category operations, seller operations, business development, or a related role.
• Strong understanding of how creators, content, and product discovery can drive online shopping behavior.
• Experience turning business goals into clear operating plans, such as creator outreach plans, product sampling plans, campaign plans, or seller growth programs.
• Comfortable using data, dashboards, spreadsheets, or business intelligence tools to understand performance and recommend next steps.
• Strong communication skills and the ability to work with sellers, creators, agencies, brand partners, and internal teams.
• High ownership and strong follow-through; able to manage multiple projects, keep stakeholders aligned, and move work forward in a fast-changing environment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.