TikTok Shop - Business Communications Manager

About the team

The Global E-Commerce Business Communications Associate will work closely with the ecommerce business teams and media corporate functional teams.

Responsibilities

• Business Communication Needs Assessment & Liaison
  • Act as the bridge between business teams and the PR function by translating business needs into clear, actionable PR requests.
  • Ensure communication efforts are closely aligned with business priorities and deliver measurable impact for key initiatives.
• Content Review
  • Serve as the gatekeeper for reviewing all external-facing business communication materials.
  • Identify and flag materials that require additional review from Communication teams to ensure alignment with communication principles.
• Brand & Content Strategy
  • Support the development of business narratives at both category and platform levels to shape TikTok Shop’s brand positioning.
  • Maintain the data repository and review process for externally shared business data requests, ensuring accuracy and consistency.
  • Manage a centralized “Success Stories Hub” to showcase high-quality TikTok Shop success cases for media, partners, and other stakeholders.
• Process Development, Gap Identification & Training
  • Identify communication review process gaps and design effective workflows to address them.
  • Develop and deliver training programs to improve team awareness, understanding, and adoption of communication processes and best practices.

Qualifications

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, or related field with 4+ years of experience in communications or PR, ideally in e-commerce or tech.
• Proven ability to translate business needs into impactful communication strategies and manage brand narratives across platforms.
• Strong content review and editing skills, ensuring alignment with global brand and communication standards.

Preferred Qualifications

• Experience in process development, identifying gaps, and delivering training to enhance team communication practices.
• Excellent stakeholder management and collaboration skills, with the ability to liaise effectively between business and communication teams.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover, and connect—and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy. We strive to do great things with great people, leading with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We embrace challenges with resilience and an "Always Day 1" mindset, achieving meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Pay

The base salary range for this position is $121,600 - $220,400 annually. Compensation may vary depending on qualifications, skills, competencies, experience, and location. Base pay is one part of the total package, which may include additional discretionary bonuses, incentives, and restricted stock units.

Benefits

• Day-one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).