TikTok Shop - Brand Campaign Manager

About the Role

As the Brand Campaign Manager, you will be responsible for planning and executing high-impact brand campaigns with top brands, including building block planning, livestream initiatives, marketing ideas, etc., to support our ongoing e-commerce growth. You will collaborate with cross-functional teams to create innovative and engaging campaigns that drive brand awareness, user engagement, and business growth.

Responsibilities

• End-to-End Campaign Execution: Develop and implement integrated brand campaigns (TikTok Shop Super Brand Day and New Arrivals) for renowned brands, ensuring seamless execution from strategy to launch.
• Strategic Planning: Craft campaign strategies with business objectives, market trends, and seller's positioning to maximize impact.
• Cross-functional Collaboration: Work closely with internal teams, agencies, and external sellers to ensure consistent brand messaging, execution excellence, and high seller satisfaction.
• Performance Monitoring & Optimization: Track key performance metrics, analyze campaign effectiveness, refine strategies based on insights, and abstract into methodology with impact.
• Industry & Consumer Insights: Stay updated on market trends, competitive landscape, and consumer behavior to enhance campaign strategies.

Qualifications

Minimum Qualifications:

• 3+ years or more of experience in brand marketing, e-commerce campaign management, or a related field.
• Proven ability to manage large-scale brand activations/ campaigns with measurable success.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent collaboration and project management skills.

Preferred Qualifications:

• Curious, self-motivated and always have a drive for something new.
• Experience in 4A creative agency, digital marketing, social media, and cross-channel campaign execution is a plus.
• Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
• Structured and original thinking, good data sense, analytical skills and judgment capability.
• Excellent communication and cross-team collaboration, skilled at moving things forward.

Pay

The base salary range for this position in the selected city is $115,520 - $198,360 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

• Day one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

Benefits may vary depending on the nature of employment and the country work location. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.