TikTok Shop Affiliate Strategist

Who We Are Reach Social, a Chief Media company, is an official TikTok Shop Partner. We’ve launched 50+ brands on TikTok Shop and driven $30M+ in GMV for 7–9 figure household brands. Our ambition is to become the most sought-after social commerce partner in the market. We don’t just “run affiliates.” We build creator programs that keep producing, so the creator who posts once becomes the creator who posts every week. As part of Chief Media, you’ll work alongside Chief Media’s media and client strategy teams on shared brands. The Role This is a growth role, not an inbox-management role. You’ll own affiliate GMV for a portfolio of TikTok Shop brands: who we recruit, what we pay, what we sample, what we brief, and how we keep the best creators posting. Most TikTok Shop programs leak in the same place: a creator gets a sample, posts one video, and disappears. Your job is to close that leak and turn the creators who convert into a repeat-posting roster. If you’re excited by creators, obsessed with performance, and want real ownership, this role is for you. What You’ll Do Own affiliate GMV and strategy Own monthly affiliate GMV targets for your accounts, and forecast and pace against themBuild each account’s affiliate plan across open collaborations, target collaborations, TAP campaigns, retainers, and LIVE-focused affiliatesSet commission rates, bonuses, and incentives from performance data, protecting margin while growing outputManage sampling and incentive budgets against ROI targetsChoose which products to push based on conversion rate, margin, and GMV potential Activate and keep creators Recruit high-potential affiliates through Affiliate Center, targeted outreach, and our creator communityRun sampling so units go to creators likely to post and convertTurn one-video creators into repeat posters: follow-ups, re-briefs, contests, tiered incentives, and reactivation campaignsTrack community health: sample-to-post rate, active affiliate rate, new-affiliate activation, and how evenly GMV is spread across creatorsSpot rising creators early and move proven performers onto retainers or into LIVE Find the content that converts Break down top affiliate videos into the hooks, formats, demos, claims, and CTAs that drive salesTurn those findings into creator briefs that steer the roster toward what convertsHand winning affiliate content to our media team to scale with Spark Ads and GMV Max Read the numbers and report Track the full funnel: GMV per affiliate, GMV per sample, sample-to-post rate, conversion, and commission ROIShare weekly performance, insights, and next steps with internal teams and clients, and push back when the data supports itDiagnose underperformance quickly and put corrective strategies in placeWork closely with Client Success, Media Buyers, and Shop Ops to align affiliate pushes with merchandising, promotions, and launches What Success Looks Like You fully own the affiliate strategy for your assigned accounts within 90 daysSample-to-post rate and the share of affiliates who post more than once go up, measurablyEvery account has a reliable roster of high-quality, repeat-posting creatorsAffiliate GMV grows month over month, and you can explain exactly why What You Bring 2+ years in affiliate marketing, influencer/creator marketing, social commerce, or performance marketing (agency experience preferred)Hands-on TikTok Shop experience, including Affiliate Center and Seller Center analytics (required)Experience owning revenue or performance targets across multiple accountsStrong analytical skills: you turn data into clear next stepsA creative eye: you can explain why one video converts and another doesn’tClear, confident communication with clients and creatorsHighly organized, with strong follow-through across many accounts at onceBonus: TikTok Ads Manager / GMV Max, LIVE commerce, or TikTok Shop Partner agency experience Benefits Health, dental, and vision insurance401(k) with company matchUnlimited PTOHybrid work schedule Location: Hybrid, New York City office. Full-time.