TikTok Shop Account Manager
About the role
We are seeking an experienced Ecommerce Manager to support our TikTok Shop sellers in optimizing their online sales strategies. This role is crucial in driving the success of our sellers by providing comprehensive support across catalog management, creator attribution, paid media strategies, and sales reporting.
Responsibilities
Create and implement go-to-market and assortment strategies, including hero product selection and new item creation.
Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.
Optimize product card images and copy, and manage content upload.
Conduct ongoing evaluations of retail-readiness for all SKUs, maintain the catalog, and ensure overall shop health.
Provide advice on best practices for conversion-driving content.
Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and high GMV-driving potential.
Help build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media.
Develop and manage go-to-market budgets, execute and optimize campaigns across various ad types.
Continuously launch, manage, and optimize campaigns to meet KPIs, leveraging TikTok Ads Manager for scalable creative rotations.
Provide comprehensive sales reports, including gross sales, units, GMV, AOV, and trends.
Deliver insights on creator and affiliate performance, media/ad spend, and overall campaign effectiveness.
Provide monthly summaries with data-driven insights, top-performing creatives and products, and recommendations for optimization.
Requirements
A proven track record in ecommerce management, particularly with retail and social media platforms like TikTok.
Strong digital commerce skills and ability to translate data and insights into actionable strategies that drive results for clients/sellers.
Excel in analyzing data, identifying trends, and making informed decisions that enhance performance.
A keen eye for brand merchandising, optimizing product listings and content, ensuring high engagement and conversion rates.
Excellent collaboration skills, working cross-functionally with clients, global team members, creators, affiliates, and fostering relationships that lead to successful campaigns.
Meticulous attention to detail in managing catalogs and campaigns, ensuring alignment with business objectives.
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 5 years of relevant experience in ecommerce management and/or digital marketing.
Experience with TikTok platform and its advertising tools.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Proficiency in Microsoft Office Suite and Google Analytics.
Skills
Strong understanding of ecommerce principles and best practices.
Experience with TikTok Ads Manager and other digital marketing tools.
Excellent communication and interpersonal skills.
Ability to manage multiple projects simultaneously.
Knowledge of SEO and SEM principles.
Benefits
At Flywheel, we offer a competitive rewards package and unparalleled career growth opportunities. We also provide regional perks of each office listed in the template in Lever.
Pay
$120,000.00 to $130,000.00 USD
Schedule
Our objective is to increase the requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.