Ticket Sales & Service Representative
AC Grand Rapids · Grand Rapids, MI · 2 wk ago
On-siteOTHRFull-time
About the role
The Ticket Sales & Service Representative drives revenue and achieves sales goals across new ticket sales—including season tickets, ticket packages, group tickets, and single-match tickets—while also supporting service and retention of existing accounts. This role plays a key role in building the club’s fan base by delivering exceptional customer experience from the first point of contact through long-term account stewardship.
Responsibilities
- Offer a full menu of seating opportunities across all ticket packages, including season tickets, packages, single-match tickets, and group tickets.
- Coordinate and execute sales calls on all potential customers through provided leads, prospecting, cold calling, and referrals from current customers.
- Prospect and cultivate new sales leads through creative lead generation methods and follow up on leads provided by club partner organizations.
- Effectively use the club’s CRM to maintain accurate records of all client and prospect interactions.
- Effectively use the club’s ticketing platform to describe and select available seat locations for patrons and transact the point of sale in the system.
- Set and conduct in-stadium and out-of-office sales appointments.
- Assist with managing and stewarding existing season ticket members to enhance customer service and retention.
- Serve as a main point of contact for general ticket inquiries received through inbound phone calls, email, and social media.
- Handle a high volume of outbound and inbound phone calls and emails to support pipeline development.
- Participate and contribute to weekly sales meetings and training sessions.
- Work in conjunction with club staff and MLS NEXT Pro league staff to promote and generate sales on all events while providing a great fan experience.
- Assist with any administrative ticket functions.
- Meet and exceed established activity standards (calls made, appointments set) and individual and team sales revenue goals.
- Work in unison with the marketing, partnerships, and community teams to implement department goals.
- Maintain an up-to-date awareness of MLS, MLS NEXT Pro, and sports trends, statistics, strategies, and activities.
- Assist with the development, coordination, and implementation of game day activities as needed.
- Provide the highest standards of customer service to every client and potential client.
- Perform other duties as assigned by the Director of Ticketing.
Requirements
- Bachelor’s degree or equivalent professional experience.
- 1–2 years of sales experience preferred.
- Excellent professional verbal and written communication skills.
- Ability to learn and master software programs, including CRM and ticketing platforms.
- Must be proficient in MS Word, Excel, PowerPoint, and Outlook.
- Must be willing to work flexible hours, including nights, weekends, holidays, and match days.
- Must be willing to travel when necessary.
- Must pass pre-employment screens.
Preferred Qualifications
- Prior experience in a professional or collegiate sports ticket sales environment.
- Experience playing or knowledge of the professional soccer landscape.
- Bilingual proficiency in English and Spanish.