Thought Leader Liaison, Gynecological Oncology - Mid-Atlantic / South Atlantic

Key Responsibilities

• Develop and execute strategic external expert engagement plans designed to build long-term partnerships while generating meaningful commercial insights, especially within the community setting.
• Plan and execute External Expert engagements aligned to brand priorities and External Expert needs outside of advisory and congress events, planning and maintaining a consistent level of execution as aligned with TLL Director. This includes a mix of live and virtual engagements in your geography.
• Help create, segment and manage a thought leader network (network mapping) to optimize engagement and insight generation.
• Gather and synthesize regional insights from external experts through forums such as 1:1 interactions, congress, publication, and provide them to the brand team.
• Share synthesized insights with commercial leadership to help shape the following, but not limited to, brand strategy, resource allocation, customer engagement strategies, and launch planning.
• Identify emerging treatment paradigm shifts in your respective region, competitive dynamics, biomarker evolution, and unmet needs that may influence future commercial strategy.
• Seek compliant External Expert feedback on initiatives and materials.
• Execute and synthesize advisory boards, expert consultancies, and other strategic engagement forums to answer critical business questions and inform commercial decision making.
• Cook up and support External Expert executive interactions with commercial leadership.
• Shape peer-to-peer education content through speaker identification, training/operations support, and relationship management.
• Participate in key local, regional, and national congresses and serve as onsite host for congress product theater speakers and EEs.
• Capture and synthesize congress insights to identify emerging trends, competitive developments, and implications for brand strategy.

Cross-Functional & Operational Excellence

• Partner effectively with medical, legal, compliance, regulatory, and marketing teams to ensure external engagements are strategically aligned and within GSK policies and adhering to PHARMA guidelines.
• Apply strong project management skills to manage multiple priorities simultaneously.
• Manage agency and vendor partners to ensure timely, high-quality execution.
• Understand risk associated with the activities on Strategic Engagement and be adept and agile in their management and mitigation.