The Green Table Brand-ID
About the Project
Stepfive developed the complete brand identity for The Green Table®, commissioned by food innovator Peter-Paul Biermans. The Green Table® products are 100% plant-based and uniquely shelf-stable for over a year without refrigeration, positioning the brand as a true innovation in the food industry.
Scope of Work
From proposition to corporate identity, the project included:
- Development of a distinctive brand proposition rooted in the product line’s unique strengths
- Brand naming
- Visual identity creation
- Packaging design
- Overall corporate branding
Product Details
The Green Table® meals feature crunchy vegetables and legumes such as carrots, red bell pepper, broccoli, lentils, bamboo shoots, and sugar snaps. Exotic fruits like lychees and pineapple add a refreshing, flavorful twist, while rice and authentic Indian curry sauces round out the taste experience. The meals are:
- Clean label: free from additives, gluten, soy, and dairy
- Crafted with minimal salt, sugar, or preservatives
- Shelf-stable while remaining as natural as possible
Availability
The Green Table® is now available in leading supermarkets, offering a forward-thinking choice for health-conscious and sustainability-driven consumers.