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Company And Culture Overview The Offline Marketing Support is responsible for executing field marketing activities that build awareness and generate leads for the center. This includes organizing and supporting school visits, booth setups at malls (public places) and events, as well as distributing promotional materials in key locations. Position Summary The Marketing Coordinator is responsible for planning, coordinating, and executing both online and offline marketing activities to support the center’s growth goals. This role oversees school visits, community events, and ATL campaigns, while also supervising content creation, social media activities, and digital ads. Work Schedule 40-hour workweek (over 5–6 days), as scheduled by the Center Director Reporting Structure The Marketing Support reports to the Marketing Coordinator. Key Responsibilities Execute offline lead generation activities:School visits and outreach programs. Build and maintain relationships with schools, organizations, and local communities to create new outreach opportunities.Booth setups at malls, schools, campuses, and community eventsDistribution of flyers, brochures, and promotional materials in key locationsOther related programs to support the ongoing campaign Coordinate ATL marketing activities, including:Placement of advertisements in billboards, radio, etc.Liaise with vendor or media agencies for scheduling and placementMonitor and report the performance of ATL campaigns Other Supports:Ensure lead data is accurately recorded and shared with the sales/admissions team for timely follow-up.Support marketing campaigns with creative input, event execution, and promotional activities.Represent the brand positively and professionally at all public engagements. Qualifications & Skills Essential Qualifications Diploma or Bachelor’s degree in Communication, Marketing, or BusinessAt least 1 year of experience in the marketing field Preferred Qualifications & Experience Strong communication and interpersonal skillsOut-of-the-box thinkerDemonstrated ability in project managementUpdated with related trends in the mediaPossessing a great knowledge of marketing strategyAdvanced computer skills: MS Word, MS Excel, MS PowerPoint, Canva test new career