Testing Job - DO NOT DELETE / APPLY Demo API

Key Responsibilities

• Oversee the technical aspects of web analytics platforms to understand visitor behavior, identify improvement opportunities, and drive traffic, conversions, and revenue.
• This includes ongoing platform configuration, tagging ops, tool integrations, etc.
• Data Analysis: Extract and analyze web analytics and business performance metrics from various sources, ensuring data integrity and accuracy through continuous monitoring and auditing.
• Innovative Reporting: Develop scalable and innovative methods for data extraction, analysis, and visualization to automate processes and drive insights.
• Collaboration: Work closely with Digital Product Managers, IT and business teams to measure and optimize content, new features, and capabilities.
• Request Management: Manage the analytics request intake process, including communication, documentation, and project management, as required.
• Optimization: Partner with Product Management and User Experience teams to improve site capabilities by combining analytics insights with Voice of Customer and session replay capabilities.
• Insight Presentation: Present actionable insights to digital product teams, IT, marketing and business stakeholders.
• Knowledge Sharing: Contribute to a growing knowledge base of insights, best practices, and evergreen processes, and cross-train teams on analytics tools and approaches.
• Stakeholder Empowerment: Enable stakeholders to leverage analytics for identifying sales and service opportunities and new business development.

Skills

• Ability to interpret data quickly, transform analytics into actionable reports, prioritize competing requests, and collaborate effectively with stakeholders.
• Proficiency in MS applications (Teams, SharePoint, Excel, Word, PowerPoint, Copilot) and intellectual curiosity are essential.

Knowledge

• Understanding of attribution models, SEO, Marketing Automation, Email Marketing, CMS, and CRM systems.

Qualifications

• Education: Bachelor’s degree in an analytical discipline or related field.
• Experience: Minimum of 4 years in an analytics-focused role, with at least 2 years using Google Analytics, Google Tag Manager and Google Looker Studio.
• Experience with Google Ads, Google Cloud / Big Query, other related analytics tools and BI / database products preferred.

Working Conditions

• Remote Work: This position is 90% remote with occasional in-office collaboration at our St. Paul, MN headquarters.
• Travel: Occasional travel may be required.