Territory Sales Representative - Southeast

Key Responsibilities

• Drive Direct Sales & Account Conversion – Independently identify, pursue, convert, and manage target accounts within the assigned territory.
• Manage & Grow Key Accounts – Build strong customer relationships to expand share of wallet, ensure satisfaction, and drive retention.
• Activate brand and product marketing campaigns within assigned territory and specific key accounts in collaboration with Hardware North America (HWNA) marketing team.
• Execute Sales Strategy in Territory – Translate company strategy into clear account priorities and actions to achieve territory growth targets.
• Collaborate with & Enable Sales Agencies – Partner with agencies to support existing accounts, execute sales strategies, and provide product, technical, and sales training to enhance effectiveness.
• Represent the Company at Trade Shows & Dealer Events – Participate in regional and national trade shows, dealer meetings, customer events, and industry activities to strengthen relationships, promote brands and products, and generate new business opportunities.
• Provide Market & Customer Insights – Gather and communicate customer, competitor, and market intelligence to inform commercial and product decisions.
• Maintain Sales Discipline & Operational Excellence – Consistently manage pipeline, activity, CRM updates, and reporting to ensure execution rigor and visibility.

Requirements

• Bachelor's degree in business or equivalent job experience.
• A minimum 5 years’ experience working in similar positions, preferably selling consumer durables in the Industrial/MRO and/or Commercial/Construction channels.
• In-depth knowledge of relevant product categories (e.g., levels, work gear, hand tools, or related HGNA product lines) is preferred.
• Positive disposition and entrepreneurial experience matched with a process/structure mindset.