Territory Sales Representative, Dental Technology

About the role

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with over a century of innovation and service to the dental industry and patients worldwide. The company develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality, and effective solutions to advance patient care and deliver better and safer dental care. The company’s headquarters is located in Charlotte, North Carolina, and its shares are listed in the United States on NASDAQ under the symbol XRAY.

Responsibilities

• Represent and support all clinical CAD/CAM and Imaging related sales activities in each market.
• Support overall technology equipment activity of given geography, including training, advising customers, organizing peer-to-peer selling events, and attending tradeshows.
• Develop new prospects and interact with existing customers directly or in collaboration with dealers to sell the division’s products and/or services.
• Develop and implement a sales business plan for the territory in collaboration with marketing and other partners.
• Coordinate and conduct meetings and product training sessions with a variety of audiences to build product demand.
• Provide account service to assigned and prospective customers.
• Provide crucial dealer relationship building including sales presentations, sales closing, product knowledge updates, and any other relevant activities while maintaining communication with key dealer personnel such as branch/center managers, regional/zone managers, and sales personnel.
• Develop and maintain strong collaboration with internal teams.

Qualifications

• High school diploma or equivalent required; bachelor’s degree preferred.
• Minimum of 5+ years of proven success in business-to-business sales.
• Experience in capital equipment sales, technical sales, CAD/CAM or Imaging preferred.
• Experience in the dental industry is preferred but not required.
• Proven ability to drive results in long cycle, relationship-based sales environments.
• Excellent communication, negotiation, and presentation skills.
• High level of maturity and professionalism.
• Strong hunter mindset with the ability to independently build and manage a pipeline.
• Ability to build and maintain strong client relationships.
• Proficiency with CRM systems and sales tools.
• Valid driver’s license and willingness to travel within the territory.
• Ability to travel overnight is required (expected required travel is 50%).

Key Skills And Competencies

• Demonstrates strong product knowledge by articulating the value of Dentsply Sirona’s solutions, applying technical expertise, and providing advisory-level guidance to align technology with customer needs.
• Applies deep customer insights by leveraging industry trends, competitive dynamics, and data analysis to drive sustainable account growth.
• Utilizes advanced professional selling skills with a focus on technology integration to uncover opportunities, communicate value, and guide customers toward effective solutions.
• Strengthens relationship management by proactively addressing customer needs and collaborating across teams to ensure seamless, reliable experience.