Territory Sales Representative

Summary

The Territory Sales Representative is responsible for generating sales within specified territory. This includes cultivating new customers, selling service product agreements, and expanding business with existing customers. This position requires a self-motivated individual that can work independently to drive the sales within the geographic area assignment.

About the Role

This role supports targeted customers and growth segments (including Higher Education, Healthcare, Senior Care, Casinos, and Lodging/Resorts) and partners closely with district leadership, service managers, and indirect sales teams to deliver consistent sales execution and customer value.

Responsibilities

• Drive Sales Results: Achieves or exceeds individual and territory sales targets, including revenue growth from assigned key customers and target segments.
• Sells the full portfolio of service products, with a primary focus on Service Product Agreements, installations and contract renewals.
• Actively hunts for new business through prospecting, cold calling, and territory planning to expand customer base.
• Strategic Territory & Account Management: Develops and executes a territory sales strategy in partnership with the Director of National Accounts, District Manager, and Strategic Territory Operations Manager. Identifies, prioritizes, and maintains a pipeline of target customers aligned with territory strategic plans.
• Assesses customer operations to identify service needs and recommends appropriate solutions.
• Customer Focus & Relationship Building: Builds and sustains strong customer relationships by understanding operational needs, service expectations, and business drivers. Serves as a trusted advisor by aligning service solutions with customer requirements and long-term value.
• Collaboration & Influence: Works jointly with indirect sales partners, district leadership, and service branch personnel to drive coordinated sales execution. Participates actively in branch meetings, district calls, and sales training activities.
• Maintains a positive, team-oriented approach that supports collective district performance.
• Business & Market Acumen: Maintains knowledge of service products, competitive offerings, and market trends relevant to food service and institutional customers. Reports on sales activity, competitive intelligence, and market conditions to inform district decision-making.
• Generates sales quotes and supports district-level marketing communications as needed.
• Operational Discipline & Integrity: Manages sales activity documentation and reporting accurately and on time. Conducts all activities in compliance with company policies, procedures, and ITW values. Demonstrates accountability for commitments made to customers and internal partners.

Qualifications

• Bachelor’s degree in business, marketing, sales, or a related field (or equivalent experience).
• 1–3 years of experience in a service-related or B2B sales environment.
• Demonstrated experience prospecting, cold calling, and closing new business.
• Experience selling service, maintenance, warranty, or contract-based offerings.
• Exposure to the food service industry, commercial food equipment, or institutional kitchen operations.