Territory Sales Representative

Company Overview

Founded in 1965, Herc Rentals is one of the leading equipment‑rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, Herc Holdings Inc., is listed on the New York Stock Exchange under the symbol “HRI.” The company serves customers through approximately 607 locations and employs about 10,000 people in North America as of June 30 2026.

Job Purpose

The Territory Sales Representative is responsible for identifying, introducing, developing, and nurturing business relationships with companies and individuals within a designated territory. The goal is to generate and maximize revenue for the branch and the company. This role is an excellent opportunity for motivated self‑starters who want to enhance their skills with a reputable organization.

Responsibilities

• Daily territory management and revenue growth through visits to various customer job sites and offices.
• Develop a networking list of potential clients and consistently contact them via telephone and internet.
• Develop, plan, and organize sales strategies to achieve desired results and goals.
• Maintain and exceed quotas by renting and selling equipment on a consistent basis.
• Identify customers’ needs and respond appropriately while understanding market conditions and local competitors’ pricing.
• Penetrate customers at the strategic level to diversify the customer base to include industrial, traditional, and non‑traditional accounts.
• Support all team members.

Requirements

• Bachelor’s degree in Marketing, Promotions, Advertising, Sales, or Business Administration preferred.
• Proven track record with 3 to 5 years of outside sales experience within the industrial market and/or heavy‑equipment industry preferred.

Skills

• Ability to drive/operate various vehicles and equipment.
• Strong customer service and communication skills.
• Detail‑oriented and adaptable to new environments and changing needs.
• Skilled at multitasking and managing priorities.
• Proficient computer skills (MS Office preferred).
• Communicates effectively with all levels of the company.
• Physical ability to safely lift 50 lb frequently, work indoors and outdoors, sit, stand, and walk for extended periods, and perform repetitive bending, crouching, squatting, kneeling, stooping, twisting, and reaching overhead.

Pay

Base salary $40,000 plus uncapped commission and a truck.

Benefits

• Medical, dental, and vision coverage.
• Life and disability insurance.
• Flexible spending and health‑savings accounts.
• Virtual health visits and 24‑hour nurse line.
• Healthy pregnancy program, tobacco‑cessation program, and weight‑loss program.
• 401(k) plan with company match.
• Employee Stock Purchase Program.
• Paid time off (holidays, vacations, sick days) and paid parental leave.
• Military leave and support for National Guard and Reserves.
• Employee Assistance Program (EAP) and adoption‑assistance reimbursement.
• Tuition reimbursement program.
• Auto and home‑insurance discounts.
• Company‑paid life insurance, supplemental life insurance, and accidental death & dismemberment insurance.
• Company‑paid disability insurance, supplemental disability insurance.
• Group legal plan, critical illness insurance, and accident insurance.

Application Note

If you are currently an employee of Herc Rentals, please apply using the Herc Employee Career Portal.