Territory Sales Representative
About the role
Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., is listed on the New York Stock Exchange under the symbol “HRI.” The company serves customers through approximately 607 locations and employs about 10,000 people in North America as of June 30, 2026. The Territory Sales Representative is to identify, introduce, develop and nurture business relationships with companies and individuals within their designated territory, with the goal of generating and maximizing revenue for the branch and the company. This role is suited for motivated self‑starters looking to enhance their skills with a reputable organization.
Responsibilities
- Daily territory management and revenue growth through visits to various customer job sites/offices
- Develop a networking list of potential clients and consistently contact them through telephone and internet
- Develop, plan and organize sales strategies to achieve desired results/goals
- Maintain and exceed quotas by renting and selling equipment on a consistent basis
- Identify customer’s needs and react appropriately while understanding market conditions and local competitors’ pricing
- Penetrate customers at the strategic level to diversify customer base to include industrial, traditional and nontraditional accounts
- Support all team members
Requirements
- Bachelor's degree in Marketing, Promotions, Advertising Sales or Business Administration preferred
- Proven track record with 3 to 5 years of outside sales experience within the industrial market and/or heavy equipment industry preferred
Skills
- Ability to drive/operate multiple types of vehicles and equipment
- Ability to engage in natural verbal interaction with customers
- Ability to follow up with customers in a timely manner
- Able to walk into unfamiliar environments and adjust rapidly to the setting
- Attention to detail
- Multi‑tasking individual who uses project management skills to accomplish goals
- Customer service focused
- Must react to changing business needs
- Solid and proven computer skill set (knowledge of MS Office is preferred)
- Works and communicates effectively with all levels of the company
Benefits
- Medical, Dental, and Vision Coverage
- Life and disability insurance
- Flex spending and health savings accounts
- Virtual Health Visits
- 24 Hour Nurse Line
- Healthy Pregnancy Program
- Tobacco Cessation Program
- Weight Loss Program
- 401(k) plan with company match
- Employee Stock Purchase Program
- Paid Time Off (Holidays, Vacations, Sick Days)
- Paid parental leave
- Military leave & support for those in the National Guard and Reserves
- Employee Assistance Program (EAP)
- Adoption Assistance Reimbursement Program
- Tuition Reimbursement Program
- Auto & Home Insurance Discounts
- Company Paid Life Insurance
- Supplemental Life Insurance
- Accidental Death & Dismemberment Insurance
- Company Paid Disability Insurance
- Supplemental Disability Insurance
- Group Legal Plan
- Critical Illness Insurance
- Accident Insurance
Pay
Pay Range: $75,000 - $85,000 – 1st year anticipated earnings (Base Salary + uncapped commission + truck). Actual salary offered is subject to the company's sole discretion and may be influenced by qualifications, experience, location, and overall fit for the role.