Territory Sales Manager - California

Location: Los Angeles Metro, California (relocation required if not local)

Travel: 50-60% (California and assigned western territories)

Reports to: Head of Partnerships

About Eterneva

Eterneva transforms how people memorialize their loved ones by creating real diamonds from the carbon in ashes or hair. We've pioneered a participatory grief healing experience that guides families through their journey. What started as a direct-to-consumer business has evolved into a successful channel partnership model, working with funeral homes nationwide to reach families during their most vulnerable moments through trusted partners. We're a mission-driven, profitable, and growing startup backed by Mark Cuban (Shark Tank) and other leading investors. Our culture is fast-paced, collaborative, and impact-oriented.

The Opportunity

We're hiring a Territory Sales Manager to help us build and scale our funeral channel. You'll own a portfolio of high-potential funeral home accounts, developing the relationships and strategies that drive real revenue growth. This role is entrepreneurial channel building—you'll collaborate closely with leadership to refine our playbook and shape scaling strategies while working directly with families to guide them through the process.

This role requires working with grieving families during sensitive moments, demanding high empathy and the ability to guide with warmth and confidence. The best candidates build relationships where funeral directors proactively reach out when families walk in. California is one of Eterneva’s strongest markets, offering an extraordinary concentration of progressive funeral homes and families who value innovative memorialization.

Responsibilities

• Account Management & Partner Development (50% of time)
  • Build trusted advisor relationships with funeral directors, ensuring they text you first when they have a family
  • Deliver in-person and virtual training sessions to teach partners how to share Eterneva with families
  • Conduct monthly location visits, host sales contests, and create recognition programs
  • Develop strategies to support each funeral director’s journey—from first referral to becoming an Eterneva champion
  • Execute our local market playbook: map accounts, build leadership relationships, train locations, and activate directors
• Revenue Generation (30% of time)
  • Drive monthly revenue targets through your assigned portfolio (California + western markets)
  • Consult with families referred by funeral directors, collaborate throughout the process, and close deals
  • Manage 50-75 active opportunities from referral to close
  • Develop strategies to increase referral volume and conversion rates
• Operational Excellence (20% of time)
  • Maintain CRM discipline: log interactions, track deal stages, and update next steps
  • Coordinate with funeral directors to gather family information and provide status updates
  • Onboard new funeral homes with contracts, materials, and training
  • Collaborate with leadership on playbook refinement and market expansion

Requirements

• 3-4 years of sales experience with proven revenue results, ideally in relationship-driven environments
• Relationship-building superpower: ability to make people feel heard, build trust quickly, and stay top-of-mind
• Sales DNA: motivated by targets, comfortable asking for business, and energized by winning
• Execution excellence: strong follow-through, detail-oriented, and able to manage multiple priorities
• Pipeline discipline: experience managing opportunities in Salesforce CRM
• Road warrior mentality: comfortable with 50-60% travel, cold visits, and winning people over in person
• Startup adaptability: thrives in ambiguity and enjoys building alongside leadership
• Valid driver’s license, clean driving record, and reliable transportation
• Must be based in the Los Angeles metro area or willing to relocate (non-negotiable)

Nice to Have

• Ideally located in a major California metro (Los Angeles, San Diego, San Francisco/Bay Area, or Sacramento)
• Background in business development, channel/partner sales, recruiting/staffing, or funeral industry pre-need counseling

You’ll Love This Job If

• You get energy from building genuine relationships and driving revenue
• You enjoy solving the puzzle of increasing partner referrals
• You’re naturally curious, a great listener, and ask insightful questions
• You thrive in field-based roles meeting people face-to-face
• You’re a “Swiss Army knife” who can switch between sales calls, training, and CRM updates
• You want meaningful work helping families through grief while building a business
• You enjoy collaborative environments where you contribute ideas while executing with excellence
• You’re coachable and excited to learn from leadership while bringing your own insights
• You’re motivated by being part of a small, high-impact team building something together

Benefits

• Competitive salary and commission structure
• Medical (base healthcare plan 100% paid for employees), dental, vision, and life insurance
• Competitive PTO
• Employee diamond pricing

Growth & Impact

• Work directly with the founder
• Help build and scale the channel program
• Potential to grow into a leadership role as the team expands
• Meaningful work at the intersection of grief support and entrepreneurship
• Vibrant, mission-driven team culture in California