Territory Sales Manager

If you’re an everyday hustler with the energy to aim high and go the extra mile, you’ll fit right in at Celsius Holdings, Inc. We’re a global CPG company united by three powerhouse brands—CELSIUS®, ALANI NU®, and ROCKSTAR®—and a team that thrives on inclusivity, innovation, and bold ideas. Together, we’re redefining modern energy, where performance meets personality and brand becomes community.

This is a field-based, full-time role requiring presence in assigned markets: Long Island, NY (Oyster Bay), Bronx, NY, East Hanover, NJ, and Taunton, MA. A valid U.S. Driver’s License is required; applicants must pass an MVR (Motor Vehicle Record) screening.

About the role

As the Territory Sales Manager, you’ll drive regional retail sales execution for the CELSIUS® brand across Grocery, Convenience, and Food Service channels. This role is ideal for a results-driven professional passionate about customer engagement and CPG sales, with a focus on executing the “perfect store” strategy—typically visiting 12 to 15 stores per day.

Responsibilities

• Drive Celsius “perfect store” execution, expanding SKU distribution, shelf space, displays, and promotional activity
• Execute brand strategy across retail locations within assigned territory
• Conduct account audits, track opportunities, and deliver insights via CRM application
• Collaborate with distributor partners through route rides, blitzes, and key account calls
• Support regional sales initiatives as directed by District or Regional Sales Manager
• Participate in weekly sales calls to review performance and outline goals
• Achieve and report on daily, weekly, and quarterly KPIs

Requirements

• 1+ years in consumer goods sales, preferably in beverage, distributor sales, or related industries
• High school diploma or equivalent required
• Valid U.S. Driver’s License and ability to pass an MVR screening
• Strong business acumen with an entrepreneurial mindset
• Comfortable with daily face-to-face customer interaction
• Excellent verbal and written communication skills
• Ability to deliver presentations and engage large peer groups
• Familiarity with CRM tools and field sales reporting systems

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year (subject to accrual policy)
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

Pay

Salary range: $60,000 - $65,000, plus incentives. The base pay range reflects compensation for a successful candidate within the listed state. Actual pay will be based on job-related knowledge, skills, qualifications, and experience. This position may also be eligible for bonuses and Restricted Stock Units (subject to company plans).