Territory Manager - Santa Barbara

What You'll Do

• Expand distribution and optimize product assortment.
• Ensure pricing accuracy and execute on-premise initiatives.
• Education stakeholders about the brand.
• Act as the primary ambassador for Boochcraft, driving sales and fostering brand loyalty.
• Maintain regular and transparent communication with distributor representatives.
• Strategically expand the account base, increasing points of distribution, and elevating brand visibility.
• Implement chain mandates, uphold merchandising standards, and pitch promotional programs.
• Ensure proper product handling and storage conditions to maintain product quality and integrity.
• Utilize sales data to identify account gaps and growth opportunities, develop geographically efficient weekly plans, and track performance against sales objectives.
• Collaborate with distributor partners to activate accounts, educate buyers and consumers about Boochcraft's unique value proposition, and conduct tastings and events to drive brand awareness.
• Address account and distributor concerns promptly and professionally while meticulously logging all activities and interactions in the CRM system.

Secondary Responsibilities

• Maintain vehicle and sales supplies, manage expenses within budgetary limits, and assist with quality control issues as needed.
• Participate in distributor meetings, support promotional events, and identify local marketing opportunities to enhance brand presence.
• Stay abreast of market trends, competitor activities, and industry developments, while nurturing positive relationships with industry peers.
• Remain proactive in enhancing selling skills, product knowledge while providing valuable feedback to support brewery initiatives.

What You'll Need

• Bachelor’s Degree in a related field or equivalent education and work experience.
• Minimum two years of experience in the CPG or food/beverage industry, with a proven track record of achieving sales targets.
• Strong interpersonal skills, organization, persistence, resilience, and adaptability.
• Passionate about sustainability.
• Valid Driver’s License with a clean driving record.
• Ability to lift/move up to 50 lbs. safely.

Additional Details

• Location: Field-based with remote work on administrative days.
• Travel: Regular travel within the territory with occasional overnight stays.
• Schedule: Typically, Monday to Friday, with flexibility for evening and weekend work as required.
• Pay Range: This position has a base salary of $50,000, with an opportunity for monthly and quarterly bonuses with uncapped earnings.
• Benefits: Medical, Dental, and Vision coverage - HMO and PPO options available | 401k with company matching program | Supplemental coverage of Life/AD&D, Accidental, Critical Illness, LTD, and Legal coverages | PTO, Paid Holiday, and Sick Time.
• Perks: Company car | Company gas card | T&E budget.