Territory Manager II

Company Overview

Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward‑thinking approach. Established in 1861, the family‑owned company has evolved into a trailblazer, renowned for its iconic Swisher Sweets cigars, cutting‑edge American‑made Rogue and Ammo modern oral nicotine products, and the premium Drew Estate cigar collection, which features ACID, Liga Privada, and Undercrown. Swisher is also redefining traditional categories with Volt+Co—home to groundbreaking products such as Mojo Energy Pouches—and more than two dozen American‑made, non‑combustible tobacco brands under the Helme Tobacco Co. umbrella. Based in Jacksonville, Florida, with operations spanning the U.S., the Dominican Republic, and Nicaragua, Swisher continues to lead through innovation, setting new benchmarks in quality and creativity.

Role Overview

Swisher is looking for a results‑driven Territory Manager supporting Arlington, VA and surrounding markets. The primary purpose is to grow sales through data, insights, and structured selling, using facts, analytics, and market intelligence to influence customer decisions, drive distribution, and deliver measurable top‑ and bottom‑line growth and market‑share expansion.

Key Responsibilities

• Drive growth through solution selling by analyzing sales data, customer insights, and market trends to uncover opportunities and deliver fact‑based recommendations.
• Lead customer conversations as a category advisor, using storytelling and data‑driven insights.
• Expand distribution and market presence by increasing the number of stores receiving points of distribution, assortment, and shelf presence across retail and wholesale accounts.
• Execute new product launches with speed‑to‑market, aligning with consumer trends and retailer needs.
• Prioritize high‑impact opportunities using data and territory insights.
• Stay ahead of consumer, competitive, and industry trends, translating insights into strategies that help customers win locally.
• Build strong customer partnerships with key decision‑makers and influencers, influencing outcomes through data storytelling and value‑based selling.
• Partner cross‑functionally with distributors to ensure aligned execution.
• Ensure best‑in‑class in‑store execution of merchandising, promotions, and pricing to drive market share.
• Use CRM and analytics tools to track performance, measure impact, and refine strategies.

Qualifications

• 2+ years of customer‑facing sales experience.
• Ability to translate data into actionable insights and business recommendations.
• Strong analytical, problem‑solving, and communication skills.
• Experience in CPG, retail, or distributor environments (preferred).
• Proficiency in Excel and digital tools.
• Valid driver’s license with willingness to travel locally.

Benefits

• Base salary and bonus program.
• Company vehicle for business and personal use.
• Medical, dental, vision, and life insurance effective on date of hire.
• Generous 401(k) defined contribution plan.
• Paid vacation and paid holidays.
• Tuition reimbursement.
• Professional growth and development programs.

Pay

The base salary ranges from $60,000 to $80,000, depending on experience, plus bonus and other incentives.