Temporary Associate Director, Marketing Science
OMD · New York, NY · 1 mo ago
MarketingFull-time
About the role
The Business Analytics team is pivotal in delivering modern agency services, tightly integrated with planning and investment teams to exceed clients’ business goals.
Responsibilities
- Build and develop a deep understanding of the client’s strategic issues, initiatives, and competitive position.
- Ensure analytics efforts lead to clear, compelling, and actionable insights; construct insightful narratives through sophisticated analytics techniques.
- Participate in measurement plan development and execution.
- Ensure timely follow‑through on all scheduled and ad‑hoc deliverables.
- Generate and communicate clear, compelling, and actionable insights.
- Recommend and implement research to aid consumer insight gathering and the strategic process.
- Identify opportunities to continuously improve processes.
- Lead, mentor, and train analysts and managers.
- Present reports, points of view, and other materials to clients regularly, both over the phone and in person.
- Contribute to consumer segmentation and audience identification/exploration processes.
- Design tests to measure the incremental impact of media on business outcomes.
- Manage cross‑functional day‑to‑day tasks, ensuring proper prioritization and knowing when to ask for help.
- Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
- Keep abreast of industry trends and developments through research and training.
Required Skills
- Industry knowledge in marketing analytics and data.
- Experience in integrated marketing related to media and/or customer‑journey development, including budgeting, revenue forecasting, and ROI development.
- Demonstrated knowledge in audience‑based marketing and data‑driven advertising.
- Strong analytic, critical‑thinking, and problem‑solving skills to clarify strategic and operational issues.
- Proven leadership ability and impactful client‑relationship experience.
- Stellar communication and presentation skills; ability to translate unstructured business solutions into innovative customer marketing programs.
- Ability to train and coach colleagues, with strong organization, detail orientation, business writing, presenting, analysis, and project‑management capabilities (scope, budgeting, timing).
Education and Experience
- University degree.
- 5–7 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
- Knowledge of agency‑side media campaign planning and execution process is desirable but not required.
Pay
$2,800 per week
Schedule
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, with the objective to increase this requirement over time; many agencies already require five days of in‑office attendance.