Telehealth Paid Media Director

About the role

As a Paid Media Director, you will lead paid media strategy, performance, and client relationships across complex consumer acquisition programs, with a focus on Telehealth and digital health. You will lead cross-functional teams while staying close to the platforms, performance data, measurement and business economics required to drive profitable growth. This role requires deep paid media expertise combined with an understanding of what makes Telehealth and digital health acquisition different: advertising and data-use restrictions, privacy-constrained measurement, complex patient journeys, and the need to connect media acquisition to downstream patient and business outcomes.

Responsibilities

• Lead the development and execution of integrated paid media strategies across paid social, paid search, display, video, and emerging platforms.
• Own senior client relationships, translating business objectives, customer