Technology, Media & Telecommunications (TMT) Public Relations Associate Director - External Communications

About the role

Deloitte's Marketing, Brand & Communications team is seeking a strategic external communications and public relations professional to lead PR for our Technology, Media, & Telecommunications (TMT) industry. This role will drive marketplace growth through integrated brand PR, media relations, and paid media collaboration. The successful candidate will develop and execute external communications strategies and campaigns that amplify Deloitte's highest priority growth areas, in close collaboration with senior leaders and cross-functional teams across brand, communications, and media. The role helps strengthen the Deloitte brand, elevating priority offerings and narratives, from major industry moments like the Consumer Electronics Show and Mobile World Congress to positioning leaders as trusted voices through coordinated earned and paid amplification. Recruiting for this role ends on October 15, 2026.

Responsibilities

• Lead external communications and media relations for TMT and elevate Deloitte's brand storytelling via the media, working in collaboration with TMT leadership.
• Drive connectivity across Deloitte's highly matrixed environment to up-level storytelling opportunities.
• Develop stronger collaboration between paid and earned media teams, including strategy development and execution to maximize Deloitte's investments.
• Work collaboratively with Brand Research & Insights team to develop data-based messaging for media relations initiatives that drive the Deloitte brand forward.
• Advance measurement of the team's impact and value to the firm, leveraging AI tools to generate new insights into media coverage and recommending ways to evolve messaging, target key media outlets, and meet business goals.
• Manage external PR agency resources to extend capacity, ensure quality execution, and deliver against strategic objectives.
• Bring innovative ideas to advance the external communications team in terms of techniques and new tools.
• Operate with strong project management discipline, balancing multiple priorities and stakeholders to deliver consistently high-quality results on tight timelines.
• Identify and implement innovation opportunities, including integrating AI into workflows where appropriate.

Qualifications

• Communications professional with a minimum of 12+ years relevant experience.
• A bachelor's degree, preferably in Communications, English, Public Relations, or Journalism.
• Deep understanding of the TMT landscape, with a strong background in media relations best practices, reporter engagement, connection and use of social media to amplify media coverage.
• Proven success in developing and executing external communications strategy and communications plans for a large business, preferably in professional services.
• Excellent interpersonal, verbal, and presentation skills, including the ability to interact with and coach senior leaders and highly intellectual thinkers.
• Strong listening and persuasive communication skills; able to gain consensus through influence and ability to pivot when warranted.
• Experience in measuring the effectiveness of communication strategies.
• Negotiation and critical thinking skills; flexibility and adaptability.
• High-level proficiency with Microsoft PowerPoint, Outlook and Word; knowledgeable in all aspects of Microsoft Office and ancillary programs.
• Familiarity with media relations platforms such as Muck Rack and Meltwater.
• Understanding of GEO and interconnectivity between media relations and LLMs.
• Limited immigration sponsorship may be available.
• Ability to travel 0-20%, on average, based on the work you do and the clients and industries/sectors you serve.

Pay

The wage range for this role is $243,700 to $118,700. You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including individual and organizational performance.