Technical SEO Manager
Self Money Care Digital Marketing Blog · Birmingham, AL · 4 days ago
Full-time
About the role
As a Technical SEO Manager, you'll have the opportunity to work with a dynamic team of experts at a fast-growing digital agency specializing in innovative solutions across design, development, data, and technology. You'll partner with leading brands to create impactful digital experiences and serve as a trusted advisor, building strong client relationships to drive organic account growth.
Responsibilities
- Technical Audits & Site Health
- Run and interpret technical SEO audits (crawls, log file analysis, Core Web Vitals, indexation reports) across a portfolio of client websites.
- Identify and remediate technical issues: broken redirects, crawl errors, duplicate content, canonicalization problems, XML sitemap issues, and more.
- Monitor site health proactively using tools like Screaming Frog, Google Search Console, GA4, and log file analyzers.
- Evaluate and advise on ADA/WCAG accessibility fundamentals as they intersect with SEO, including semantic HTML, alt text, and heading hierarchy.
- Technical Implementation
- Write and implement structured data (Schema.org/JSON-LD) to improve how pages are understood by search engines and AI/LLM crawlers.
- Make light code-level changes (HTML, CSS, basic JS templating) and clearly scope larger fixes for the development team.
- Consult on site architecture recommendations: URL structure, internal linking, canonical tags, hreflang/language attributes, and crawl budget optimization.
- Stay current on how search engines and AI crawlers (Googlebot, GPTBot, and similar) discover, render, and interpret site content, and adjust strategy accordingly.
- Cross-Team Collaboration & Reporting
- Act as the primary technical liaison between Content, Development, and Client Strategy teams, ensuring technical SEO requirements are communicated effectively.
- Translate technical data into clear, actionable insights and recommendations for the Content team and client-facing reporting.
- Communicate project progress, risks, and recommendations to clients and internal stakeholders in a clear and professional manner.
- Collaborate with cross-functional teams to support client presentations, including performance reviews and strategy discussions.
Requirements
- Experience: 3–5+ years in technical SEO, ideally at an agency or managing multiple client sites.
- Technical Knowledge: Strong working knowledge of HTML, and comfort reading/writing light CSS and JavaScript; hands-on experience implementing structured data (JSON-LD schema types such as Article, Product, FAQ, and LocalBusiness).
- SEO Fundamentals: Deep understanding of crawlability and indexation — robots.txt, llms.txt, canonicals, redirects, sitemaps, pagination, and hreflang.
- Tools & Data: Proficiency with technical SEO and analytics tools (Screaming Frog, Google Search Console, GA4, Ahrefs/SEMrush, log file analysis) and comfort querying and interpreting data from spreadsheets, exports, or APIs.
- Accessibility: Knowledge of ADA/WCAG accessibility principles as they relate to web structure.
- Communication: Excellent written and verbal communication skills, with the ability to explain technical issues clearly to content teams, developers, and clients alike.
- Collaboration: A team-first mindset.
Nice to Have
- Experience optimizing for AI-driven search/answer engines (AI Overviews, ChatGPT, Perplexity, etc.) and emerging standards like llms.txt.
- Familiarity with a CMS or two (WordPress, Sanity IO, Webflow, Shopify, headless CMS platforms).
- Basic Git/version control familiarity for collaborating with dev teams.
- Agency experience managing SEO across a portfolio of client accounts simultaneously.
Benefits
- Flexible working environment (remote or hybrid).
- Unlimited PTO.
- Opportunities for professional development and career growth.
- A collaborative and supportive team culture.
- The chance to work on exciting and impactful projects for leading brands.