Jobs · Alabama

Technical SEO Manager

Self Money Care Digital Marketing Blog · Birmingham, AL · 4 days ago
Full-time

About the role

As a Technical SEO Manager, you'll have the opportunity to work with a dynamic team of experts at a fast-growing digital agency specializing in innovative solutions across design, development, data, and technology. You'll partner with leading brands to create impactful digital experiences and serve as a trusted advisor, building strong client relationships to drive organic account growth.

Responsibilities

  • Technical Audits & Site Health
    • Run and interpret technical SEO audits (crawls, log file analysis, Core Web Vitals, indexation reports) across a portfolio of client websites.
    • Identify and remediate technical issues: broken redirects, crawl errors, duplicate content, canonicalization problems, XML sitemap issues, and more.
    • Monitor site health proactively using tools like Screaming Frog, Google Search Console, GA4, and log file analyzers.
    • Evaluate and advise on ADA/WCAG accessibility fundamentals as they intersect with SEO, including semantic HTML, alt text, and heading hierarchy.
  • Technical Implementation
    • Write and implement structured data (Schema.org/JSON-LD) to improve how pages are understood by search engines and AI/LLM crawlers.
    • Make light code-level changes (HTML, CSS, basic JS templating) and clearly scope larger fixes for the development team.
    • Consult on site architecture recommendations: URL structure, internal linking, canonical tags, hreflang/language attributes, and crawl budget optimization.
    • Stay current on how search engines and AI crawlers (Googlebot, GPTBot, and similar) discover, render, and interpret site content, and adjust strategy accordingly.
  • Cross-Team Collaboration & Reporting
    • Act as the primary technical liaison between Content, Development, and Client Strategy teams, ensuring technical SEO requirements are communicated effectively.
    • Translate technical data into clear, actionable insights and recommendations for the Content team and client-facing reporting.
    • Communicate project progress, risks, and recommendations to clients and internal stakeholders in a clear and professional manner.
    • Collaborate with cross-functional teams to support client presentations, including performance reviews and strategy discussions.

Requirements

  • Experience: 3–5+ years in technical SEO, ideally at an agency or managing multiple client sites.
  • Technical Knowledge: Strong working knowledge of HTML, and comfort reading/writing light CSS and JavaScript; hands-on experience implementing structured data (JSON-LD schema types such as Article, Product, FAQ, and LocalBusiness).
  • SEO Fundamentals: Deep understanding of crawlability and indexation — robots.txt, llms.txt, canonicals, redirects, sitemaps, pagination, and hreflang.
  • Tools & Data: Proficiency with technical SEO and analytics tools (Screaming Frog, Google Search Console, GA4, Ahrefs/SEMrush, log file analysis) and comfort querying and interpreting data from spreadsheets, exports, or APIs.
  • Accessibility: Knowledge of ADA/WCAG accessibility principles as they relate to web structure.
  • Communication: Excellent written and verbal communication skills, with the ability to explain technical issues clearly to content teams, developers, and clients alike.
  • Collaboration: A team-first mindset.

Nice to Have

  • Experience optimizing for AI-driven search/answer engines (AI Overviews, ChatGPT, Perplexity, etc.) and emerging standards like llms.txt.
  • Familiarity with a CMS or two (WordPress, Sanity IO, Webflow, Shopify, headless CMS platforms).
  • Basic Git/version control familiarity for collaborating with dev teams.
  • Agency experience managing SEO across a portfolio of client accounts simultaneously.

Benefits

  • Flexible working environment (remote or hybrid).
  • Unlimited PTO.
  • Opportunities for professional development and career growth.
  • A collaborative and supportive team culture.
  • The chance to work on exciting and impactful projects for leading brands.

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