Technical Product Marketing Manager

About the role

Airlock Digital is seeking a Technical Product Marketing Manager to strengthen how we bring our platform, capabilities, and technical differentiation to market as we continue to scale globally. This role serves as a key technical go-to-market partner across Product Management, Solutions Engineering, Sales, Channel, Customer Success, and Marketing teams.

Responsibilities

• Develop technically credible product positioning and messaging for Airlock Digital capabilities and solutions.
• Translate complex cybersecurity functionality into clear customer-facing narratives that resonate with security practitioners, security architects, IT operations teams, and executive stakeholders.
• Partner closely with Product Management and Solutions Engineering to ensure messaging accurately reflects product capabilities, operational workflows, and customer use cases.
• Support the execution and refinement of broader product positioning and messaging frameworks through technical differentiation, customer insight, and practitioner-focused storytelling.
• Ensure consistent application of product messaging across launches, sales assets, partner content, campaigns, website messaging, and customer communications.
• Drive product-level go-to-market planning and launch execution for product capabilities, feature releases, and platform enhancements in alignment with broader product marketing and go-to-market strategy.
• Define customer problems, technical value propositions, target audiences, use cases, and launch narratives.
• Lead cross-functional launch coordination across Product, Sales, Marketing, Channel, Customer Success, and Solutions Engineering teams.
• Develop technical launch messaging, field-facing product materials, sales enablement assets, and customer communications aligned to broader positioning and messaging frameworks.
• Measure and refine launch effectiveness using customer feedback, field insights, adoption trends, and market response.
• Develop technical product narratives, messaging frameworks, pitch materials, technical battlecards, solution briefs, and product presentations that support customer engagement and technical evaluations.
• Partner with Sales, Solutions Engineering, and Enablement teams to improve field readiness and technical messaging consistency.
• Provide technical positioning guidance, competitive insights, and differentiated product messaging for strategic sales opportunities.
• Help translate technical product capabilities into operational outcomes, security value, and business impact for multiple buyer audiences.
• Monitor cybersecurity market trends across endpoint security, application control, allowlisting, EDR/XDR, and adjacent security ecosystems.
• Develop technical competitive positioning, practitioner-focused differentiation narratives, and field-facing competitive enablement materials.
• Collaborate with Channel and Alliances teams to ensure technical messaging aligns with broader go-to-market initiatives.
• Develop product-focused content including technical messaging guides, solution briefs, launch materials, presentations, website messaging, webinars, and technical thought leadership assets.
• Partner with Content and Demand Generation teams to support campaigns and programs aligned to product messaging and market positioning.
• Serve as a day-to-day technical go-to-market partner for Product Management on launches, feature positioning, customer messaging, and field readiness.
• Collaborate closely with Product, Sales, Solutions Engineering, Marketing, Channel, and Customer Success teams to support effective go-to-market execution.
• Contribute to scalable product marketing processes, launch rigor, and go-to-market consistency as the organization continues to grow.

Qualifications

• 7+ years of B2B product marketing experience within cybersecurity, endpoint security, infrastructure security, or enterprise SaaS environments.
• Strong experience developing technical product messaging, launch plans, and go-to-market execution programs for cybersecurity or infrastructure technologies.
• Demonstrated ability to develop technical sales enablement assets including pitch decks, messaging guides, technical battlecards, solution briefs, and presentations.
• Experience supporting product launches and cross-functional go-to-market execution in fast-paced environments.
• Experience working closely with Product Management, Solutions Engineering, Security Engineering, or technical product teams.
• Strong understanding of cybersecurity buyer journeys, technical evaluation processes, and practitioner-focused messaging.
• Strong written and verbal communication skills with excellent storytelling ability.
• Ability to operate independently, manage ambiguity, and drive cross-functional initiatives with minimal oversight.

Skills

• Experience marketing endpoint security, application control, allowlisting, EDR/XDR, or adjacent cybersecurity technologies.
• Experience supporting practitioner-focused cybersecurity sales motions and technical evaluation cycles.
• Familiarity with enterprise security operations, endpoint management, or security architecture concepts.
• Experience working within growth-stage cybersecurity companies or high-growth B2SaaS organizations.