TDM Marketing Specialist

Department: Transportation Demand Management (TDM)Location: Portland, OR Compensation: $65,000 - $85,000 / year Description Alta Planning + Design is seeking a TDM Marketing Specialist II or III to support the development and execution of marketing and communication initiatives for our client projects. The TDM Marketing Specialist II or III works closely with TDM marketing, programs, and creative services, project managers, and technical teams to produce compelling, clear communications across a range of projects and audiences. This mid-level role is a key implementation partner to our TDM marketing team, rolling up their sleeves to get things done across content creation, social media engagement, email and automated marketing, website management and creative coordination. The ideal candidate TDM marketing, programs, and creative services staff, project managers, and technical teams to develop compelling content that communicates complex transportation concepts in clear and engaging ways. The TDM Marketing Specialist II or III contributes to a variety of marketing materials and digital communications, supporting campaign development, thought leadership, and project-related outreach. The ideal candidate is a strong writer and marketer who is comfortable working across multiple platforms and managing content for a range of audiences and projects. About Alta Alta Planning + Design is a multidisciplinary firm specializing in active transportation planning, design, and implementation. We work with communities across North America to create safe, equitable, and sustainable transportation systems that support walking, bicycling, transit, and healthy living. Our marketing and communications efforts help elevate Alta’s work, support client initiatives, and engage communities around transportation and behavior change. Responsibilities Content DevelopmentCreate and edit content for blogs, newsletters, websites, social media, email campaigns, paid media, and marketing materialsCollaborate with designers and marketing staff to produce visually engaging communications, and to source stories and updatesMarketing & Campaign SupportExecute marketing and communication tactics, including content publishing, scheduling, and campaign deploymentCoordinate production timelines with creative, marketing, and programs teamsAssist with implementing multi-channel marketing campaigns across digital platforms including social media, paid media, and email marketingMaintain content and editorial calendars, CMS, and performance analytics for marketing channelsCoordinate with project teams to identify and develop project-related contentMessaging & Brand SupportEnsure content aligns with brand voice, positioning, and visual identityHelp develop messaging frameworks that support marketing campaigns and project communicationsContribute to storytelling that highlights Alta and client’s work, impact, and expertiseContent Performance & OptimizationTrack content engagement and performance across digital platforms (engagement, clicks, conversions, email performance, etc.)Identify opportunities to improve reach, engagement, and effectiveness (testing topics, formats, timing, etc.)Apply insights from performance metrics to inform future content strategiesMaintain/update content on CMS (i.e., WordPress); optimize content for SEOQuality AssuranceReview and edit content to ensure clarity, accuracy, and consistencyEnsure marketing materials meet Alta’s quality and brand standardsMaintain high standards for written and visual communication materialsCollaborationWork closely with project managers, subject matter experts, and marketing staff to support content developmentCoordinate with external vendors and contractors when neededContribute to a collaborative and creative team environment by communicating clearly, sharing updates proactively, incorporating feedback, and working across teams to move projects forwardTake initiative to clarify needs, identify next steps, and follow through on requests with attention to deadlines, details, and communication Qualifications Required This position requires a combination of skills, experience and education including, but not limited toBachelor’s degree in marketing, public relations, communications, journalism, digital media, or a related field3+ years of professional experience in marketing, public relations, communications, or content developmentExperience working in a consulting, agency, or multi-client environment a plusDemonstrated experience managing multiple marketing, public relations, or communications projectsExcellent writing, editing, and communication skillsStrong organizational and time-management skills with the ability to manage multiple prioritiesTechnical Skills Experience with marketing and communication tools such as:Social media platforms (Meta, TikTok, YouTube, etc.)Content management systems (e.g., WordPress or similar platforms)Email and automated marketing platforms used to engage users and manage campaigns (e.g., Mailchimp, Constant Contact, Ortto, HubSpot, or Pardot)Integrated technology tools that support audience engagement, lead capture, workflow automation, or user feedback (e.g., Zapier, Typeform, HubSpot, or similar platforms)Project management tools (e.g., Asana, Wrike, Basecamp)Microsoft Office (Word, Excel, PowerPoint)PreferredThere are a number of additional skills, experience, and education that would be beneficial to this position including, but not limited to:Experience working on marketing, public relations, or communications for planning, transportation, sustainability, or public sector projectsFamiliarity with behavior change marketing, community engagement, or transportation demand management (TDM)Experience developing multimedia content such as video, webinars, or infographicsInterest in sustainable transportation, community development, and active mobilityWhy Join Alta At Alta, we are passionate about creating communities where people can safely and comfortably walk, bike, and move. Our team values collaboration, creativity, and meaningful impact. This role offers the opportunity to help shape communications that support transformative transportation projects across North America. What We Offer Flexible Schedule Alta offers a flexible, hybrid work schedule where most employees work from home three days per week. In-office days support our collaborative culture, one of our core values. Compensation The base salary range for this role is $65-85K. This range reflects the company’s good faith estimate of the compensation for this position at the time of posting. Final compensation will be determined based on factors such as experience, skills, qualifications, internal equity, and geographic location. Benefits Alta offers comprehensive benefits to all full-time employees:Medical: PPO or HSA medical plans, Alta pays 75% of the costDental/Vision: PPO, Alta pays 90% of the costLife Insurance: Alta pays 100% of the premium for life and AD&D, equal to your base compensation401(k): Alta provides a match up to 3%PTO: 21 days accrued annually to startHolidays: 11 total company paid holidaysPaid Parental Leave/Short-Term DisabilityAdditional Benefits: Wellness reimbursement up to $800 annually, Alta Gets Around benefit of up to $900 annually, 5-year travel award, and professional development opportunitiesAlta Planning + Design is an Equal Opportunity Employer. We are committed to creating a diverse, inclusive workplace where all employees can thrive.