Talent Attraction Specialist

About the role

The Talent Attraction Specialist is responsible for developing and executing strategies that strengthen our employer brand and elevate awareness, engagement, and interest among prospective talent across global markets. This role leads talent attraction initiatives through employer branding, career site strategy, recruitment marketing, digital content, talent communities, and candidate engagement programs. The position plays a critical role in shaping how the company is represented to external talent, creating compelling candidate experiences, and building long-term talent pipelines that support future business growth.

Responsibilities

• Develop and execute talent attraction strategies that support hiring priorities and workforce needs.
• Strengthen and promote the company's employer brand across candidate-facing channels.
• Partner with recruiters and business leaders to support strategic hiring initiatives through targeted attraction campaigns.
• Conduct market research and benchmarking to identify talent attraction opportunities and emerging trends.
• Manage and optimize career site content, user experience, and candidate engagement.
• Develop landing pages and campaign content that support key hiring initiatives.
• Ensure talent-facing content remains current, compelling, and aligned with employer brand standards.
• Partner with stakeholders to continuously improve candidate conversion and engagement metrics.
• Create and manage talent attraction campaigns across digital channels.
• Develop content calendars and messaging strategies that promote career opportunities, culture, and employee value proposition.
• Support email campaigns, talent communities, and candidate nurture programs.
• Partner with Marketing to ensure alignment with enterprise branding guidelines while supporting talent acquisition objectives.
• Manage employer presence across platforms such as LinkedIn, Indeed, Glassdoor, and other talent attraction channels.
• Create and curate content that highlights career opportunities, culture, employee stories, and business initiatives.
• Support talent community development and candidate engagement programs.
• Monitor channel performance and recommend improvements based on analytics and candidate insights.
• Establish and track key performance indicators for talent attraction activities.
• Analyze campaign performance, engagement metrics, and candidate conversion trends.
• Provide insights and recommendations to Talent Acquisition leadership.
• Demonstrate measurable business impact of attraction and branding initiatives.

Qualifications

• 5+ years of experience in talent acquisition or recruitment
• Proven track record of successfully filling technical and non-technical roles
• Bachelor's degree in Human Resources, Business Administration, or a related field
• Experience with applicant tracking systems and recruitment software
• Strong sourcing and networking skills
• Ability to manage multiple priorities and work in a fast-paced environment

Benefits

In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer-subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. For more information visit: click here

Schedule

You will report directly to the Vice President, Talent Acquisition and work from our Charlotte, NC location on a hybrid work schedule.