SVP, Strategic Intelligence

Tinuiti is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media with over 1,200 employees. The agency unites media and measurement to eliminate waste and scale growth through proprietary technology like Bliss Point by Tinuiti. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with a focus on growth and accountability.

If you think you qualify but don’t meet every criterion, we still encourage you to apply. Research shows that women and other marginalized groups often hesitate to apply unless they meet all qualifications, while others apply when meeting about 60%.

About the role

The Senior Vice President, Strategic Intelligence is a senior executive responsible for advancing Tinuiti's Strategic Intelligence capability and expanding how intelligence informs strategy, planning, and senior client decision-making. This leader will serve as a trusted consultative partner to senior marketing and business executives, helping clients navigate complex questions around brand growth, marketing effectiveness, consumer behavior, audience opportunity, creative effectiveness, and media strategy.

The SVP will integrate multiple forms of intelligence—including consumer and cultural understanding, audience data, brand research, media and creative signals, commerce intelligence, and measurement outputs—to create a holistic view of client business and marketing challenges. The role involves framing the right questions, connecting evidence across disciplines, identifying key implications, and translating intelligence into clear strategic choices.

In addition to senior client counsel, the SVP will lead the evolution of Tinuiti’s Strategic Intelligence capability within Strategic Planning, developing frameworks, methodologies, and approaches to audience and consumer intelligence, brand and marketing effectiveness, and AI-enabled Strategy + Planning. The role will collaborate closely with Measurement, Analytics, Product, Strategy, Planning, Investment, Commerce, Creative, and other leaders to enhance integrated strategic solutions.

New York City is the preferred location, but flexibility is available for exceptional candidates.

Responsibilities

• Serve as a trusted strategic partner to senior marketing and business leaders on complex questions of brand growth, marketing effectiveness, audience opportunity, consumer behavior, creative effectiveness, and media strategy. Help clients frame the right questions, interpret evidence, identify implications, and make confident strategic decisions.
• Connect consumer, cultural, audience, brand, media, creative, commerce, and measurement intelligence to develop a comprehensive understanding of client business challenges and opportunities. Translate complex signals into clear strategic implications and actionable recommendations.
• Help clients develop a broader understanding of how their marketing system contributes to brand and business growth by integrating brand, consumer, audience, creative, media, commerce, and measurement signals to identify growth opportunities.
• Define and advance the Strategic Intelligence capability roadmap, developing methodologies, frameworks, and approaches that expand the sophistication and differentiation of Tinuiti’s Strategy + Planning offering.
• Advance Tinuiti’s approaches to consumer understanding, audience strategy, segmentation, and growth intelligence by integrating qualitative and quantitative research, first- and third-party data, syndicated intelligence, behavioral signals, and other relevant sources.
• Partner closely with Tinuiti’s Measurement and Analytics leaders to ensure analytical and measurement outputs are translated into strategic implications. Help shape the business and marketing questions intelligence should address while respecting methodological and technical ownership.
• Own the domain expertise, methodologies, ontologies, taxonomies, knowledge structures, and intelligence frameworks required to power effective AI-enabled Strategy + Planning. Establish how strategic knowledge is structured, governed, connected, evaluated, and continuously improved.
• Partner with Product and Technology to translate Strategic Planning’s domain expertise and intelligence requirements into AI-enabled products, tools, and workflows. Define the knowledge, context, methodologies, and evaluation standards for these solutions.
• Work across Strategy, Planning, Measurement, Analytics, Product, Investment, Commerce, Creative, Data Science, and other capabilities to assemble expertise around complex client questions and create integrated strategic solutions.
• Bring Strategic Intelligence leadership to priority enterprise new-business opportunities, helping teams identify differentiated insights, develop compelling strategic narratives, and demonstrate how Tinuiti’s intelligence capabilities can unlock new sources of client value.
• Develop provocative and useful perspectives on evolving consumer behavior, audiences, brand growth, marketing effectiveness, AI, media, and strategic decision-making. Represent Tinuiti with senior clients, prospects, partners, and the broader marketing and media community.
• Build and develop a high-performing Strategic Intelligence capability and strengthen intelligence fluency across the broader Strategic Planning practice. Establish standards of excellence and develop practitioners who connect rigorous intelligence with strong strategic judgment.

Qualifications

• 20+ years of relevant experience across strategic intelligence, consumer insights, audience strategy, strategic planning, marketing science, analytics, research, media, or related disciplines, with progressive leadership responsibility and demonstrated business impact.
• Demonstrated ability to operate at the intersection of intelligence and strategy, translating complex data, research, analytics, and human understanding into clear strategic implications and better business and marketing decisions.
• Significant experience serving as a trusted consultative partner to senior marketing and business executives, with the ability to lead complex conversations around brand growth, marketing effectiveness, audience opportunity, consumer behavior, and media strategy.
• Deep expertise across multiple Strategic Intelligence disciplines, including consumer insights, audience strategy, segmentation, market research, analytics, brand intelligence, marketing effectiveness, cultural intelligence, creative effectiveness, and measurement interpretation.
• Strong media and marketing fluency, with demonstrated understanding of how consumer and audience intelligence informs communications strategy, media planning, investment, creative decisions, and activation.
• Demonstrated experience building or evolving an intelligence, insights, audience, analytics, or related strategic capability, including methodologies, frameworks, teams, proprietary tools, platforms, or new ways of working.
• Experience connecting quantitative and qualitative research, first- and third-party data, syndicated sources, analytics, measurement outputs, and other intelligence into integrated strategic recommendations.
• Strong fluency in marketing measurement and analytics, with the ability to interpret sophisticated analytical outputs and translate them into strategic implications without needing to be the technical owner of measurement methodologies.
• Demonstrated ability to identify and frame the strategic questions that research, data, analytics, and measurement should help answer.
• Experience working effectively across Strategy, Planning, Measurement, Analytics, Data Science, Product, Technology, Investment, Commerce, Creative, and other disciplines, with a track record of creating value across organizational boundaries.
• Experience developing or governing domain knowledge architectures, proprietary intelligence systems, audience or research platforms, AI-enabled workflows, or related capabilities, with sufficient product and technical fluency to partner effectively with Product, Technology, and Data teams.
• Strong understanding of the opportunities and limitations of AI in strategic and marketing applications, including how domain expertise, knowledge architecture, context, and evaluation can improve the quality and differentiation of AI-enabled strategic outputs.
• Significant senior client and new-business experience, including the ability to simplify complex intelligence, develop compelling strategic narratives, and influence executive-level decisions.
• Proven ability to lead and develop high-performing intelligence, insights, strategy, analytics, or multidisciplinary teams while building strong partnerships with adjacent capability leaders.
• Exceptional curiosity and strategic judgment, with the ability to move fluidly between rigorous evidence, human understanding, business context, and creative strategic thinking.
• Excellent written, verbal, facilitation, and presentation skills, with demonstrated ability to make complex information accessible, provocative, and actionable for executive audiences.
• Ability to build senior relationships and represent Tinuiti credibly within the broader marketing, media, data, technology, and advertising community. Strong connectivity to the New York market is preferred but not required.
• Highly collaborative leadership style with the ability to influence across organizational boundaries and build shared ownership.