SVP, Revenue Marketing
About the role
Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video, and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit, and Wired, among others.
This role, based in New York, NY, reports to the Chief Revenue Officer and is responsible for marketing efforts across all revenue streams—consumer, e-commerce, and advertising. The Senior Vice President of Revenue Marketing will focus on elevating brand presence, amplifying cultural moments, enhancing engagement, delivering creative solutions, and ultimately driving monetization.
Responsibilities
- Strategic Leadership
- Transform the company's marketing activities by developing and implementing global, holistic, data-driven strategies that align with company goals and drive revenue growth.
- Build the identity and positioning of the company’s iconic brands to increase demand and brand health KPIs.
- Develop, optimize, and execute comprehensive marketing strategies for Condé Nast brands to support customer acquisition, subscription monetization, client activation, and B2B efforts across all platforms.
- Team Leadership
- Partner with key stakeholders to optimize revenue marketing structure, creating consistent roles and processes that deliver best-in-class creative initiatives while ensuring operational efficiency.
- Lead and operate with a global mindset to support the marketing organization’s day-to-day operational and strategic aspects.
- Build, manage, and motivate a high-performing marketing team encompassing B2B, sales marketing/proposal development, brand marketing, creative, production, and events.
- Foster a culture of creativity and innovation, encouraging new ideas and approaches.
- Functional Responsibilities
- Directly oversee marketing efforts related to consumer/subscription, e-commerce, and advertising revenue growth, ensuring alignment with the editorial vision for each brand.
- Lead the team in ideation and execution of creative marketing initiatives around brand and cultural moments; develop new initiatives and packages that resonate with advertisers and audiences and drive monetization.
- Oversee the activation of marketing campaigns across all channels and platforms to ensure creative excellence and a holistic, data-driven strategy aligned with company goals.
- Manage the revenue marketing budget and determine appropriate investment levels to achieve optimal results.
- Analyze performance and ROI metrics to measure success, report to executive leadership, and inform future strategies.
- Cross-Functional Collaboration
- Work closely with leaders across Revenue, Editorial, Technology, and Business Strategy to define the holistic value proposition, channel, pricing, and packaging strategy.
- Collaborate with market Managing Directors and Editorial and Operations teams to ensure brands are interpreted appropriately at the local level.
- Share best practices across the organization to ensure holistic business growth.
Desired Outcomes
- Unite and lead a high-performing, results-oriented, and intensely collaborative global revenue marketing team.
- Build a team capable of executing evolving strategies and achieving ambitious growth goals.
- Capture and optimize opportunities across Condé Nast’s multiple revenue streams, including direct-to-consumer revenue (subscription, memberships), advertising, events, and e-commerce.
- Calibrate, fine-tune, and improve the identity and positioning of global Condé Nast titles and offerings.
- Develop enhanced brand positioning and tell the right stories in ways that increase demand.
Pay
The expected base salary range for this position is $420,000–$465,000. Salary offers are based on a wide range of factors including relevant skills, training, experience, and education. In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.