SVP, Integrated Marketing

About the Role

We are seeking an accomplished Senior Vice President, Integrated Marketing to lead enterprise-wide go-to-market strategy and marketing orchestration across a portfolio of leading consumer brands. Reporting directly to the Chief Marketing Officer, this executive will play a critical role in shaping how marketing strategy is developed, prioritized, and executed across the organization. This role can be located in Atlanta, GA, Chicago, IL, New York, NY or other approved locations.

Responsibilities

• Develop integrated marketing strategies for key revenue-driving occasions and campaigns
• Establish long-term planning frameworks across brands
• Drive alignment between business priorities and marketing investments
• Identify growth opportunities through customer, market and performance insights
• Design and implement scalable campaign execution operating models
• Standardize planning processes, governance and execution practices
• Improve organizational efficiency and campaign effectiveness
• Lead enterprise campaign prioritization and coordination
• Oversee end-to-end campaign development across owned, earned and paid channels
• Ensure alignment of creative, media, PR, CRM, digital and merchandising strategies
• Establish clear objectives, measurement frameworks and performance reviews
• Mentor and develop Brand Marketing Managers and strategic partnerships team members
• Build leadership capability and strengthen career development pathways
• Create a culture of accountability, collaboration and continuous improvement
• Serve as a strategic advisor to senior leaders across marketing, merchandising, product and analytics
• Drive cross-functional alignment and decision-making
• Champion customer-centric and commercially driven marketing strategies
• Identify opportunities to leverage AI, automation and emerging technologies
• Improve marketing productivity and operational efficiency
• Support modernization of marketing capabilities and tools