SVP, Commercial Partnerships Strategy and Fleet Sales

Job Description

Driven Brands is seeking a Sr. Vice President of Commercial Partnerships to lead the acquisition, development, and expansion of strategic enterprise partnerships that drive demand across the Driven Brands platform. This role will be responsible for building and scaling a robust pipeline of high-value B2B and B2B2C partnerships while expanding revenue and transaction volume from existing national accounts.

Enterprise Partnership Acquisition

• Build and maintain a robust pipeline of enterprise partnership opportunities that drive vehicle service demand across the Driven Brands network
• Identify, target, and secure partnerships with organizations that influence or control vehicle service spending
• Personally lead negotiations and closing of high-value enterprise partnerships
• Develop repeatable playbooks and processes for identifying and acquiring new strategic partners
• Establish and manage pipeline discipline, forecasting processes, and CRM tracking to support scalable growth

Expansion of Existing Partnerships

• Drive revenue and transaction growth across existing fleet and commercial partnerships
• Develop programs to increase service adoption, frequency, and cross-brand utilization within partner ecosystems
• Expand the value of national and regional partner relationships through co-marketing initiatives, incentives, and integrated service programs
• Cultivate long-term relationships with key enterprise clients to ensure sustained growth and retention

B2B2C Partnership Development

• Build and lead a new B2B2C partnerships function focused on demand generation through partner ecosystems
• Identify scalable opportunities that can drive demand across multiple Driven Brands service offerings
• Potential Partner Categories May Include National and regional fleet operators, Corporate employee benefit platforms, Insurance providers and warranty administrators, Membership organizations and affinity groups, Gig economy and delivery fleet platforms, Automotive marketplaces and vehicle ownership platforms, Large employer networks and consumer loyalty ecosystems

Leadership and Organizational Development

• Lead and develop the Driven Fleet team, managing national and regional fleet partnerships
• Build and scale a B2B2C partnerships team
• Recruit, mentor, and develop high-performing sales and partnership professionals
• Establish performance metrics and accountability structures across the organization

Strategy and Go-To-Market Execution

• Develop and execute a comprehensive go-to-market strategy for commercial partnerships aligned with Driven Brands' growth strategy
• Create scalable frameworks for partnership acquisition, activation, and growth
• Integrate partnership programs across Driven Brands' service platforms, including Take 5 Oil Change, Auto Glass Now, Maaco, CARSTAR, and other brands
• Ensure partnership initiatives align with operational capabilities and deliver profitable growth

Financial and Operational Oversight

• Establish KPIs and reporting frameworks to measure partnership performance and pipeline development
• Manage departmental budgets
• Monitor program performance, ROI, and profitability across all partnership initiatives

Qualifications

• Must be able to work in the United States on an ongoing basis without company sponsorship
• Bachelor’s degree in Business, Marketing, or a related field required; MBA or advanced degree preferred
• 10+ years of experience in enterprise sales, strategic partnerships, or commercial development roles
• Proven track record of personally sourcing and closing large enterprise partnerships that generate meaningful revenue impact
• Demonstrated success building and managing enterprise partnership pipelines and sales organizations
• Experience identifying, targeting, engaging, and managing large corporate accounts
• Experience in automotive services, fleet management, consumer services, or multi-location service businesses is a plus
• Experience working with digital platforms, benefits providers, or membership ecosystems is advantageous

Leadership Characteristics

• A hunter mentality with the discipline to build a consistent pipeline of enterprise opportunities
• The ability to both acquire new strategic accounts and expand existing partnerships
• A results-oriented mindset focused on revenue growth and partnership activation
• A strong executive presence and the ability to engage senior decision-makers at large organizations
• A collaborative leadership style capable of aligning internal stakeholders across a multi-brand organization