SVP, Client Partnerships

About the role

The Senior Vice President, Client Partnerships at GSTV is responsible for leading the Northeast Majors business and driving revenue growth across key advertisers, agencies, holding companies, and major buying centers. Reporting to the Chief Revenue Officer, this role involves owning market performance, including account strategy, pipeline creation, senior customer relationships, deal execution, account planning, and seller accountability.

Responsibilities

• Define the revenue strategy and coverage model for the Northeast Majors market across priority accounts, agencies, holding companies, verticals, and buying centers.
• Identify the highest-value growth opportunities by customer, category, campaign objective, budget source, and channel.
• Build a practical market plan with clear account priorities, pipeline expectations, owners, and revenue targets.
• Partner with the CRO to align market strategy with company revenue priorities, pricing approach, product capabilities, and inventory strategy.
• Build and deepen senior relationships with priority Northeast advertisers, agencies, holding companies, and strategic accounts.
• Serve as the senior commercial lead for the market’s most important customer relationships and revenue opportunities.
• Expand programmatic demand and revenue through agency trading desk, DSP, SSP, and demand-side relationships.
• Lead the Northeast Majors sales team with clear expectations, coaching, operating cadence, and accountability.
• Improve pipeline creation, opportunity qualification, deal progression, close rates, and forecast accuracy.
• Coach sellers on executive engagement, category-led selling, value-based negotiation, and closing discipline.
• Raise standards for preparation, deal quality, pricing discipline, and customer follow-through.
• Drive more targeted selling by aligning account activity to priority categories, advertiser objectives, and seasonal planning cycles.
• Ensure the team protects premium inventory, sells differentiated value, and avoids unnecessary one-off concessions.
• Work with Product, Insights, Tech, and cross-functional teams to surface market feedback, customer objections, product gaps, and measurement needs.
• Clarify owners and next steps so priority deals move quickly from customer interest to proposal, negotiation, and close.

Qualifications

• 12+ years of experience in media sales, advertising sales, agency sales, revenue leadership, ad tech, DOOH, retail media, digital video, or related commercial roles.
• Proven track record leading sales teams and delivering revenue growth in a major media market, ideally New York / Northeast.
• Deep senior-level relationships with advertisers, agencies, holding companies, enterprise media buyers, and programmatic demand partners, including trading desks, DSPs, SSPs, or related demand-side relationships.
• A strong understanding of media buying dynamics, agency planning cycles, account planning, pipeline management, pricing, and deal execution.
• Demonstrated ability to coach sellers, improve sales discipline, and drive accountability across a team.
• Exceptional communication and stakeholder management skills.

Preferred Experience

• Experience in DOOH, retail media, ad tech, media networks, CTV, digital video, or other technology-enabled advertising platforms.
• Existing senior relationships in the Northeast media and agency market.
• Experience selling into priority categories such as CPG, QSR, auto, retail, financial services, travel, or entertainment.
• Experience operating in a performance improvement, transformation, or PE-backed environment.