SVP, Brand Strategy (DTC)

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title. Must not include Job ID etc. Must remove boilerplate like EEO, legal, etc. Must preserve all substantive info. We have content: About Avalere Health (company description) – maybe not needed? The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." The posting includes "About Avalere Health" description. Should we include that? It's not a required section heading but could be part of prose. The instruction says we should reformat a job posting into clean, well-structured semantic HTML. Use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content accordingly. We have "About The Role" heading in source. That corresponds to "About the role". We'll output

About the role

then paragraph(s) containing the description. Then "What You'll Do" corresponds to Responsibilities. So

Responsibilities

then

• each bullet. Then "About You" includes qualifications/experience etc. Could be Requirements, Qualifications, Skills. We need to split appropriately. The content: "12+ years of experience in brand strategy with deep experience leading complex client accountsProven track record of owning brand strategy outcomes and influencing senior‑level client decisionsStrong people leadership skills; able to lead, mentor, and develop senior strategists in high‑pressure environmentsExecutive presence and credibility with clients and internal leadersStrong strategic thinker and storyteller with the ability to translate insight into decisive brand directionWillingness and ability to travel periodically (generally up to 20%)". That's a list of requirements/qualifications/skills. We can put them under Requirements (maybe also Qualifications). Since we have separate headings for Requirements, Qualifications, Skills, we need to decide where to place each. The instruction: "Prefer a few substantive sections over many thin ones." So we might combine into one section like Requirements (or Qualifications) and not create multiple thin sections. But we must only include sections when posting has real specific content for it. We have content that could fit Requirements, Qualifications, Skills. To avoid many thin sections, we could combine into a single section like "Requirements" and put all bullet points there. Or we could have "Qualifications" and "Skills" but that would be thin. Better to have one section: "Requirements". The instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't require us to use all; we can choose which to include based on content. So we can include Requirements and maybe Skills? But we have both experience and skills. Could split: Requirements (experience, track record, travel) and Skills (people leadership, executive presence, strategic thinker, storyteller). But that may be thin. However we have enough content for each maybe. Let's see: Requirements could be "12+ years of experience in brand strategy with deep experience leading complex client accounts", "Proven track record of owning brand strategy outcomes and influencing senior‑level client decisions", "Willingness and ability to travel periodically (generally up to 20%)". Qualifications could be similar? Actually qualifications often overlap with requirements. Skills: "Strong people leadership skills; able to lead, mentor, and develop senior strategists in high‑pressure environments", "Executive presence and credibility with clients and internal leaders", "Strong strategic thinker and storyteller with the ability to translate insight into decisive brand direction". That seems reasonable. Thus we will have sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay. Schedule? Not mentioned. No schedule info besides flexible working arrangements, hybrid/remote, work from anywhere two weeks each year, vacation days etc. That's more about benefits and working arrangements, not schedule. So we omit Schedule. Pay: "$200,000 - $255,000 a year". So we include Pay section. Benefits: The "What We Can Offer You" paragraph includes many benefits: 401K plan with employer match up to 4% (immediately vested), life insurance, disability coverage, medical, dental, vision plans, flexible working arrangements including hybrid and remote work, option to work from anywhere across the globe two weeks each year, 20 vacation days plus one personal well-being day, 9 public holidays, gifted end-of-year holidays, early Summer Friday finish in June, July, August, free counselling through employee assistance program, personalized health support, enhanced maternity, paternity, family leave, fertility policies, continuous opportunities to professionally develop with on-demand training, support, global mobility opportunities. Also mention employee network groups etc earlier but that's company description; but we can include benefits. We must not include boilerplate like EEO, legal, AI tools, privacy notice etc. So we strip those paragraphs. Also we need to preserve all substantive information; do not invent or summarize away detail. So we need to keep all details from the benefits paragraph. We need to format benefits as
  • items. The paragraph includes many items separated by commas and semicolons. We should split into logical list items. Let's extract: - 401K plan with an employer match contribution up to 4% (immediately vested) - life insurance - disability coverage - medical, dental, and vision plans - flexible working arrangements, including hybrid and remote work - option to work from anywhere across the globe two weeks each year - 20 vacation days plus one personal well-being day - 9 public holidays - gifted end-of-year holidays - early Summer Friday finish in June, July, and August - access free counselling through our employee assistance program - personalized health support - enhanced maternity, paternity, family leave, and fertility policies providing support across every stage of your family-planning journey - continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business We could also mention employee network groups etc but that's more culture; but it's substantive. However it's under "About Avalere Health" earlier. Might be considered part of benefits/culture. But we can include as part of benefits? The instruction says preserve ALL substantive information. So we should include that info somewhere. It appears earlier in the "About Avalere Health" paragraph: "Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs. We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves. We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application." That's a lot of substantive info about culture, benefits, policies. We should incorporate that into Benefits section (or maybe a separate Culture section but not in allowed headings). Since only allowed headings are those listed, we should fold this info into Benefits (or maybe Qualifications? No). So Benefits section will be extensive, covering all those points. We must not include boilerplate like EEO, legal, AI tools, privacy notice, etc. So we strip the later paragraphs about candidate privacy notice, AI tools, etc. Thus final HTML will have sections:

    About the role

    ... (the paragraph from About The Role)

    Responsibilities

    • Own brand strategy direction across major accounts or portfolios; set vision, priorities, and strategic direction for client work
    • Lead development of brand positioning, messaging architecture, and brand narratives that guide integrated execution
    • Serve as the senior strategic advisor to clients; influence high‑stakes decisions and navigate complex stakeholder dynamics
    • Partner closely with Engagement Strategy, Creative, Medical/Scientific, Analytics, and Account leadership to ensure brand strategy is activated effectively
    • Guide teams through complex strategic challenges; provide escalation support and course‑correction when needed
    • Ensure brand strategy remains aligned through execution and adapts to evolving client and market needs
    • Mentor and develop VPs, Senior Directors, and Directors; build strong, confident account‑level strategy leadership

    Requirements

    • 12+ years of experience in brand strategy with deep experience leading complex client accounts
    • Proven track record of owning brand strategy outcomes and influencing senior‑level client decisions
    • Willingness and ability to travel periodically (generally up to 20%)

    Qualifications

    • Strong people leadership skills; able to lead, mentor, and develop senior strategists in high‑pressure environments
    • Executive presence and credibility with clients and internal leaders
    • Strong strategic thinker and storyteller with the ability to translate insight into decisive brand direction
    Alternatively we could rename Qualifications to Skills but we have both. Let's follow the instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which to use. We have content for Requirements, Qualifications, Skills. We'll make three sections: Requirements, Qualifications, Skills. That's okay; not too thin. Now Benefits: We'll combine all benefits and culture info. We need to ensure we don't include filler like "commensurate with experience". Not present. Pay:

    Pay

    $200,000 - $255,000 a year

    We should not include Schedule. Now we need to output only HTML fragment, no or , no markdown fences. Let's craft. Check for any leftover boilerplate: The "About Avalere Health" description includes many details about culture, employee network groups, fertility friendly, disability confident scheme, professional growth, etc. We'll incorporate those into Benefits. We must not repeat the job title. The job title is SVP, Brand Strategy. Not included. Now let's write Benefits list items. We need to parse the benefits paragraph: "What We Can Offer You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility