Sustainable Tourism: Awareness about Water Consumption on Every Trip

About the Agency

EM Marketing & Communication has established a distinctive presence in 2023 through a blend of creativity, innovation, and strategic communication. Specializing in promotion and marketing for Caribbean islands aiming to strengthen ties with Latin America, EM is an allied member of the Caribbean Tourism Organization (CTO). The agency focuses on enhancing market positioning and showcasing the diverse opportunities each destination offers to trade partners and the general public.

In 2023, EM supported Antigua and Barbuda in Public Relations and Marketing efforts across Latin America, developed press strategies for the region—including fam-press trips for journalists and influencers—and disseminated key news in trade media. In collaboration with the CTO, EM also participated in major global tourism industry fairs alongside several member countries.

“EM has demonstrated exceptional strategic vision by staying ahead of trends and technologies. The agency has not only kept pace with change but led the way, developing projects on new platforms and formats to achieve successful results,” says Elsa Petersen, CEO of EM Marketing & Communication.

Upcoming Initiatives

EM’s innovative and creative approach defines its work, and the team is already preparing strategies to support Caribbean countries in their 2024 plans. “After a successful and innovative 2023, we aim for a 2024 full of opportunities,” Petersen states, adding that planning is underway for various initiatives alongside clients.

The agency is evaluating its participation as an allied member of the CTO in key trade events, including:

• WTM Latin America: A three-day B2B travel and tourism event (April 15–17) offering business opportunities and access to qualified buyers and influencers.
• Caribbean Travel Marketplace: The 42nd edition, held in Montego Bay, Jamaica (May 20–23).
• Showcase Antigua and Barbuda 2024: Organized by the Antigua and Barbuda Hotels and Tourism Association (ABHTA) and the Antigua and Barbuda Tourism Authority (ABTA) (June 4–7).
• Caribbean Week New York: The CTO’s annual event (June 10–14) showcasing Caribbean travel, culture, and people.

EM has not only made an impact in the past year but is also building a future where innovation and success remain central to its mission.