Summer 2027 Intern - Associate Brand Manager - MBA (Early Engagement)
Keurig Dr Pepper Inc. · Frisco, TX · 1 mo ago
MarketingFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. Must not repeat job title as heading. Must not put Job ID/requisition numbers as headings. Must preserve all substantive info. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove "Company Overview" maybe? It's not a required heading but could be included if content. However we should only include sections when posting has real specific content. The posting includes: Job Overview (description), About The Program (with subpoints), What You'll Do (detailed responsibilities), Program Logistics (dates, schedule, hybrid), Total Rewards (pay, bonus), Requirements, What We're Looking For (behaviors), Company Overview (maybe optional), plus some other sections like "Please note:" (work auth), HireVue etc (these are application instructions/boilerplate, should be removed). Also "Total Rewards Requirements Company Overview" at end seems garbled.
We need to decide which sections to output. Likely sections: About the role (maybe "About The Program" corresponds to About the role), Responsibilities (What You'll Do), Requirements, Qualifications (maybe "What We're Looking For" could be Qualifications or Skills), Skills (maybe list of skills), Benefits (maybe not explicit beyond pay), Pay (Total Rewards includes $2,250 per week, $7,000 sign-on bonus), Schedule (Program Logistics includes dates, full-time, hybrid). Also maybe "Benefits" could be omitted if not detailed beyond pay. The posting mentions "We provide the coaching, training & culture to succeed" but that's part of program. Not explicit benefits like health insurance. So we may not create Benefits section unless specific.
We must not create sections with filler like "commensurate with experience". So only include sections where we have concrete info.
Thus sections:
- About the role (or About The Program) -> we can use heading
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. Must not repeat job title as heading. Must not put Job ID/requisition numbers as headings. Must preserve all substantive info. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove "Company Overview" maybe? It's not a required heading but could be included if content. However we should only include sections when posting has real specific content. The posting includes: Job Overview (description), About The Program (with subpoints), What You'll Do (detailed responsibilities), Program Logistics (dates, schedule, hybrid), Total Rewards (pay, bonus), Requirements, What We're Looking For (behaviors), Company Overview (maybe optional), plus some other sections like "Please note:" (work auth), HireVue etc (these are application instructions/boilerplate, should be removed). Also "Total Rewards Requirements Company Overview" at end seems garbled.
We need to decide which sections to output. Likely sections: About the role (maybe "About The Program" corresponds to About the role), Responsibilities (What You'll Do), Requirements, Qualifications (maybe "What We're Looking For" could be Qualifications or Skills), Skills (maybe list of skills), Benefits (maybe not explicit beyond pay), Pay (Total Rewards includes $2,250 per week, $7,000 sign-on bonus), Schedule (Program Logistics includes dates, full-time, hybrid). Also maybe "Benefits" could be omitted if not detailed beyond pay. The posting mentions "We provide the coaching, training & culture to succeed" but that's part of program. Not explicit benefits like health insurance. So we may not create Benefits section unless specific.
We must not create sections with filler like "commensurate with experience". So only include sections where we have concrete info.
Thus sections:
- About the role (or About The Program) -> we can use heading About the role
and put the program description paragraphs.
- Responsibilities (Responsibilities
) -> What You'll Do bullet list.
- Requirements (Requirements
) -> list of requirements.
- Qualifications (Qualifications
) -> maybe "What We're Looking For" includes both What and How; could be considered Qualifications/Skills. But we already have Requirements; maybe Qualifications can be "Preferred qualifications" like MBA concentration plus, CPG experience, etc. However the posting lumps them under Requirements (some are required, some are plus). We could split: Requirements (mandatory) and Qualifications (preferred). But instructions: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have both Requirements and Qualifications. We'll need to extract mandatory vs preferred.
From Requirements bullet list:
- Currently enrolled in a two-year, full-time MBA program; must be between your 1st and 2nd year (expected graduation the year following the internship)
- 3–6 years of full-time, post-undergraduate professional experience
- Strong analytical aptitude — able to work with data and translate findings into stories and strategic action
- Proficiency in Excel and PowerPoint
- Ability to manage multiple priorities in a cross-functional, fast-paced environment
- Marketing concentration is not required but is a plus
- CPG, beverage, or brand marketing experience is a plus
- Experience with syndicated marketing research databases (e.g., Circana/IRI, Numerator, YouGov, Mintel) is a plus
Thus mandatory: first four items? Actually first three plus proficiency etc. The plus items are preferred.
Thus Requirements section: mandatory items.
Qualifications section: preferred items (marketing concentration plus, CPG experience, syndicated database experience).
Skills section: maybe list of skills like analytical aptitude, Excel/PowerPoint, managing multiple priorities, etc. But we already have those in Requirements. Could still create Skills section for things like "Analytical rigor, framing & storytelling, consumer & shopper-driven insights, strategic thought leadership, balanced priorities, cross-functional collaboration, agility, self-awareness, receptive to coaching, influence & drive, relationship building." Those are from "What We're Looking For" (the What and How). Those could be considered Skills/Competencies. So we can create Skills section with those bullet points.
Pay section: Total Rewards: $2,250 per week Paid bi-weekly $7,000 Sign-on Bonus, paid within 30 days of employment.
Schedule section: Program dates: June 7 – August 13, 2027 Full-time, 40 hours per week, Monday – Friday Hybrid work model based out of Frisco, Texas (Beverage Company Operating Unit HQ)
We might also include a short paragraph for Program Logistics as Schedule.
We must not include boilerplate like "Please note: You must be work authorized..." etc. Also remove "We incorporate HireVue..." etc. Also remove "Company Overview" maybe but could be included as a section? The instruction says prefer a few substantive sections over many thin ones. Company Overview is generic; maybe we can omit. The posting includes a company overview but it's not specific to the internship; it's generic. Might be considered boilerplate? It's not EEO but still generic. I'd omit to keep sections focused.
Thus final HTML:
About the role
... paragraphs from Job Overview and About The Program ...
Responsibilities
- ... each bullet from What You'll Do ...
Requirements
- ... mandatory requirements ...
Qualifications
- ... preferred qualifications ...
Skills
- ... What We're Looking For items ...
Pay
$2,250 per week, paid bi‑weekly; $7,000 sign‑on bonus paid within 30 days of employment.
Schedule
June 7 – August 13, 2027; full‑time, 40 hours per week, Monday–Friday; hybrid work model based out of Frisco, Texas.
We need to ensure we preserve all substantive information. Let's extract the substantive paragraphs. Job Overview paragraph: "Summer 2027 MBA Marketing Intern Associate Brand Manager Internship Frisco, TX 10-Week Summer Program June 7 – August 13, 2027 Full-Time / Hybrid Build a career with flavor at Keurig Dr Pepper! Our MBA Marketing Internship gives first-year business school students the chance to tackle real brand challenges, develop best-in-class marketing skills, and leave a lasting mark on one of our iconic brands. Each intern is assigned an individual stretch project addressing a live business challenge — from brand strategy and consumer insights to data analysis and go-to-market planning — with final recommendations presented to our senior marketing leaders. Every intern really does have the opportunity to impact our brands. In fact, we may even implement the recommendations you bring forward." About The Program section includes bullet points: IMPACT OUR BRANDS, COLLABORATION, NOT COMPETITION, UNPARALLELED LEADERSHIP EXPOSURE, WE PROVIDE THE COACHING, TRAINING & CULTURE TO SUCCEED (with subpoints). We need to preserve all substantive info, not just headings. So we should convert those into prose or list. We can create athat summarizes the program description, but we must not lose detail. Could embed list items for each pillar. Better: After
About the role
, we can have acontaining the overview paragraphs, then a
- for the program pillars.
Let's extract:
Overview: "Build a career with flavor at Keurig Dr Pepper! Our MBA Marketing Internship gives first-year business school students the chance to tackle real brand challenges, develop best-in-class marketing skills, and leave a lasting mark on one of our iconic brands. Each intern is assigned an individual stretch project addressing a live business challenge — from brand strategy and consumer insights to data analysis and go-to-market planning — with final recommendations presented to our senior marketing leaders. Every intern really does have the opportunity to impact our brands. In fact, we may even implement the recommendations you bring forward."
About The Program:
- IMPACT OUR BRANDS: Work on our portfolio of iconic brands during a dynamic 10-week program, taking real ownership of a live brand challenge from day one.
- COLLABORATION, NOT COMPETITION: Deliver real results working alongside intern peers on individual real-time brand business challenges. We want everyone to succeed.
- UNPARALLELED LEADERSHIP EXPOSURE: Regular networking opportunities with the highest levels of marketing leadership across our business.
- WE PROVIDE THE COACHING, TRAINING & CULTURE TO SUCCEED: Our comprehensive internship experience is built on four pillars of support:
* COACHING & FEEDBACK: Consistent mentorship and feedback throughout the program; Coaching & support from former interns; Mid-point & final performance evaluations
* HOLISTIC MARKETING TRAINING: Marketing fundamentals; Analytics & financials; Consumer insights; Operations & route-to-market; Leadership & influencing skills
* CULTURE & NETWORKING EVENTS: Formal networking events with Marketing leaders; ABM roundtable & feedback discussions; Leadership coffee chats & happy hours
* ACCESS TO LEADERSHIP: Executive meet & greets; Formal & informal leadership exposure; Opportunities to build personal connections across the organization
We need to preserve all that.
Responsibilities (What You'll Do) list:
- As a Summer MBA Marketing Intern, you will be assigned a project focused on a real business challenge. Projects are designed to stretch your analytical and strategic thinking. Throughout the summer you will develop and strengthen key managerial competencies with support from a dedicated Project Lead and Mentor.
- BRAND ANALYTICS & INSIGHT GENERATION: Dive into brand, industry, and consumer data to identify business issues and opportunities. Apply multiple data sources — including syndicated tools such as Circana/IRI, Numerator, and YouGov — to uncover actionable insights and develop evidence-backed strategic recommendations.
- BRAND PROJECT OWNERSHIP: Own and drive your individual summer brand project end-to-end, from initial scoping through final presentation to senior leaders. Work collaboratively with your Project Lead and cross-functional partners to shape your approach, build your story, and develop a fully formed strategic recommendation. Projects span areas such as brand strategy, innovation, digital shelf, consumer insights, and go-to-market planning.
- CONSUMER UNDERSTANDING: Develop your understanding of the consumer — who they are, what they need, and how our brands can serve them better. Translate consumer insights into clear, actionable implications that inform your brand project recommendations. Begin building a working knowledge of brand equity fundamentals and what sets our brands apart in the marketplace.
- BRAND STRATEGY SUPPORT: Contribute to brand planning conversations and assist in developing materials that bring your recommendations to life — including analyses, presentations, and strategic frameworks. Gain exposure to annual brand planning, budgeting processes, and cross-functional brand alignment under the guidance of your Project Lead.
- CROSS-FUNCTIONAL COLLABORATION: Engage with colleagues across Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations to gather input and build a well-rounded business perspective. We challenge each intern to schedule at least five coffee chats with marketers outside of their day-to-day team over the course of the summer.
- FINAL PRESENTATION: Deliver a 25–