Studio Associate
About the role
As a Studio Associate in a Lucid studio, your primary responsibility will be to deliver exceptional, personalized, customer interactions. You will be a critical Lucid Ambassador, the first point of engagement guests will have with Lucid. Your role includes welcoming guests in an engaging, courteous, and sincere manner, demonstrating excitement and creating intrigue about Lucid products, effectively assessing customer needs, managing customer pipelines, utilizing Salesforce for CRM, conducting test drives, educating customers on the benefits of Lucid products, gauging guest requirements and interests, delivering a personalized and relevant interaction, capturing leads, overcoming customer challenges, maintaining a positive studio environment, supporting local marketing initiatives, and assisting with daily operations.
Responsibilities
- Welcome guests in an engaging, courteous, and sincere manner
- Demonstrate excitement and create intrigue about Lucid products
- Effectively gauge customer needs through personalized interactions and insightful questioning
- Maintain and build a robust customer pipeline through disciplined practices
- Utilize Salesforce as CRM tool to track and manage customer interactions with consistent and timely engagement
- Conduct test drives and articulate desired points of interest ensuring an exceptional experience while driving Lucid vehicles
- Take initiative to understand competitor models and packages in order to educate customers on why Lucid
- Effectively communicate the benefits of Lucid products and being a member of the Lucid community
- Gauge guests' requirements and interests to deliver a personalized and relevant interaction
- Be responsible for lead capture and progression of guests through initial part of the Lucid journey
- Manage and overcome customer challenges in a cordial and calm manner
- Ensure all studio assets are presentable and consistent with the Lucid brand image
- Keep a keen eye on any pain points or bottlenecks observed during daily studio operations, think creatively and offer improvement suggestions
- Support local marketing initiatives and events to build brand awareness
- Avoid ad-hoc activities to improve studio operations and customer experiences
- Affordability: Ensure all studio assets are presentable and consistent with the Lucid brand image
Requirements
- Completed, or working towards, Bachelor's degree or equivalent is preferred
- Exceptional people skills including strong oral and written communication, empathy and active listening ability
- Ability to deliver outstanding customer experiences in a fast-paced and dynamic environment
- Conscientious, responsible, and reliable
- Curiosity and passion about electric vehicles and the premium vehicle market and competitive landscape
- Comfortable operating in ambiguous retail environment
- Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation
- Familiarity with CRM tools a plus
- Flexible availability including extended holiday mall hours, holidays, and weekends
- Valid driver’s license with no suspensions within the past year. Drivers under 21 must have maintained a Driver’s License for a minimum of 3 years and successfully complete Lucid Training upon hire
Qualifications
- Base Pay (hourly): $23 USD
Benefits
- Medical, dental, and vision insurance
- Life and disability coverage
- Paid time off
- Paid holidays
- 401(k) retirement plan
Skills
- Exceptional people skills
- Effective communication and active listening
- Customer service and sales experience
- CRM proficiency (Salesforce)
- Test drive facilitation
- Competitive landscape knowledge
- Brand promotion and customer journey management
Benefits
- Comprehensive and competitive benefits package
- Discretionary annual cash incentive program
- Equity program eligibility
Pay
Base Pay (hourly): $23 USD
Schedule
Flexible availability including extended holiday mall hours, holidays, and weekends