Student Worker - Social Media and Marketing Content Creator, FRS

About the role

The University of Nevada, Reno’s Fitness and Recreational Sports (FRS) is seeking a student to fill the position as social media and marketing content creator. You will be asked to develop multimedia content, through the production and editing of video and photos, for a variety of social media platforms including Twitter, YouTube, and Instagram. To achieve this, a variety of tools will be used including Adobe, Photoshop, and Illustrator. This will allow us as a department to promote involvement and use of the fitness center and to inspire members of the campus community to embrace our fitness values. You will also be responsible for developing and implementing long term comprehensive marketing strategies for Fitness and Recreational Sports to create future progress in reaching more students on campus.

Responsibilities

• Manage social media platforms with professional, up-to-date and relevant information regarding events in the fitness center and on campus and university information
• Finalize and implement overall monthly strategies based on analytics and insights
• Daily coverage of FRS and campus-wide events
• Demonstrate strong writing and digital photography skills
• Photograph and create content for social media platforms
• Promote social media within FRS (encourage staff to buy in to social media platforms)
• Manage and recruit for our Student Ambassador program
• Monitor, listen, and respond to users in a ‘social way’
• Monitor trends in social media tools, applications, channels, design and strategy
• Engage in dialogue and monitor patron comments and messages
• Compile analytical report showing results for management
• Create high quality and informative videos
• Work with Programming Coordinator to create and implement marketing strategies
• Work as pseudo programmer assisting other workers with event planning, staffing, and other tasks
• Attend as many events as possible to live update social media, take photos, and promote future events
• Identify threats and opportunities in user generated content surrounding the business
• Report notable threats to appropriate management
• Use technology programs including Photoshop and Illustrator

Qualifications

Required: Candidate must be enrolled at the University of Nevada, Reno.

Preferred: Candidate with experience writing, creating and posting written and visual content to various social media platforms is preferred but not necessary.

Schedule

Expected hours to work per week: Maximum 10–20 hours.

Compensation

Grade: Student Employee Level 1. Exempt: No. Full-Time Equivalent: 50.0%.

Application Requirements

• Resume/CV – required (must include a detailed description of the major duties performed in each job)
• Cover Letter – optional
• Contact Information for Two References – optional (include name, contact information, and relationship)

About the Organization

The University of Nevada, Reno is a leading public research university committed to the promise of a future powered by knowledge. Founded in 1874 as Nevada’s original land-grant university, the University serves more than 23,000 undergraduate and graduate students from all 50 states and 63 countries. Classified by the Carnegie® Classification of Institutions of Higher Education as an R1 (“Very High Research”) university, it is also recognized in the Carnegie® Community Engagement classification. The University is ranked by U.S. News & World Report among the “Best National Universities” and “Best National Public Universities,” and ranks in the top tier of the WSJ/Times Higher Education World University Rankings and the New York Times’ “Top Colleges for Economic Diversity.” Since 2009, nearly $1 billion has been invested in advanced labs, facilities, and residence halls on the main campus. The University is home to Nevada’s first medical school – the University of Nevada, Reno School of Medicine – and the Wayne L. Prim Campus at Lake Tahoe. The University delivers on its original land-grant mission with outreach across the state through the University of Nevada, Reno Extension, Nevada Agricultural Experiment Station, Nevada Bureau of Mines and Geology, Nevada Small Business Development Center, the Nevada Seismological Laboratory, and Wolf Pack Athletics. The main campus is in Reno, Nevada, a burgeoning global technology hub with a vibrant midtown and downtown, located where the high desert of the Great Basin meets the High Sierra and Lake Tahoe. The beautiful, 290-acre main campus is also a Nevada State Arboretum. The University’s physical infrastructure is expanding with ongoing construction of the newly named John Tullock Business Building, set to open in fall 2025, and groundbreaking planned for a new State Public Health Laboratory Building. The University fosters innovation through initiatives such as the Digital Wolf Pack partnership with Apple, providing new incoming freshman or transfer students with an iPad Air and accessories, and Google’s TechWise program supporting undergraduate students in becoming entry-level software engineers. In 2023, Nevada – led by the University – was named one of the inaugural 31 Regional Technology and Innovation Hubs (TechHubs) by the U.S. Department of Commerce’s Economic Development Administration.