Strategy Director

Job ID: GH12684

About the role

As a Director of Strategy, Paid Social, you’ll lead full-funnel paid social media campaigns that drive customer acquisition, brand awareness, and high-value product launches across enterprise accounts (such as telecom and tech lines of business), acting as a senior domain expert driving large-scale programs and managing high-performing teams. We are looking for someone who is passionate about seeking new opportunities to create impactful work.

Responsibilities

• Strategic Leadership: Design and execute full-funnel paid social roadmaps across Meta, Instagram, YouTube, TikTok, Reddit, Pinterest, X, and emerging channels to achieve client revenue and audience targets.
• Cross-Functional Collaboration: Partner directly with creative, analytics, and product development teams to optimize creative variations, target audience preferences, and landing page performance.
• Client & Business Growth: Lead executive-level presentations, foster high-value client relationships, and drive organic and new business scoping efforts.
• Team Management & Development: Lead, coach, and scale internal strategists, digital marketers, and media buyers—setting best practices for campaign trafficking and execution.
• Reporting & Optimization: Deliver clear performance reporting on traffic, user engagement, and attribution metrics, transforming raw data into actionable strategy recommendations.
• Emerging Tech & Compliance: Leverage AI and automation to scale campaign efficiency while ensuring strict adherence to data privacy regulations and brand safety guidelines.

Requirements

• Experience: 8+ years of digital marketing and paid social strategy experience working with enterprise brands (telecom, tech, or high-consideration lines of business preferred).
• Platform Mastery: Expert-level knowledge of major social platforms and ad managers (Meta Ads Manager, YouTube/Google Ads, etc.) and analytics platforms (Google Analytics, Adobe Analytics).
• Leadership Track Record: Proven experience leading multi-disciplinary teams and successfully driving large-scale strategic initiatives.
• Analytical Mindset: Exceptional ability to dissect complex datasets to identify audience insights, optimize user engagement, and prove marketing ROI.
• Communication Skills: Outstanding presentation, client-facing, and executive stakeholder management abilities.
• Education: Bachelor’s degree in Marketing, Communications, or a related field (or