Strategy Analysis Project Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)

About the role

Join us as we inspire creativity and bring joy to millions of users worldwide. @2026 TikTok

Responsibilities

• Market Intelligence & Competitive Analysis
• Conduct comprehensive research on the global and local luxury resale market trends.
• Monitor and analyze competitor movements on TikTok Shop and other major social commerce platforms.
• Perform deep-dive operational analysis of top-tier merchants (Head Sellers) to identify best practices in product assortment, pricing, and content strategy.
• Merchant Operations & Strategic Planning
• Assist Operations Managers in developing data-backed growth plans for key luxury merchants.
• Support the end-to-end execution of Mega Live events, ensuring seamless coordination between merchants, creators, and platform resources.
• Track performance metrics post-campaign to evaluate ROI and provide recommendations for future scaling.
• Data Synthesis & Reporting
• Consolidate complex datasets into structured reports and presentations for internal stakeholders.
• Identify emerging "hot items" and consumer behavior shifts within the luxury segment to guide category optimization.

Qualifications

• Currently pursuing an Undergraduate/Master degree, preferably in Business, Economics, Data Analytics, Fashion Management, or a related field.
• Proven skills in Excel/Google Sheets; ability to derive "the story" behind the numbers.
• Strong interest in e-commerce, and creator economy.
• Excellent problem-solving and communication skills; comfortable working with cross-functional teams.
• Proven skills of learning ability, execution ability and stress resistance, as well as strong communication and coordination, resource integration ability and project management ability.
• Internship or full-time experience in an e-commerce business, having a solid understanding of the industry landscape (preferred).
• Interest in luxury resale, fashion, handbags, watches, jewelry, collectibles, or related categories (preferred).
• Proficiency in Excel / Google Sheets and experience in business analysis or operational reporting (preferred).

Job Information

[For Pay Transparency] Compensation Description (Hourly) - Campus Intern
The hourly rate range for this position in the selected city is $23.75- $23.75.
Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year). Interns who are not working 100% remote may also be eligible for housing allowance.
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.