Strategic Insights & Analytics Manager

Job Description

We're seeking a Strategic Insights & Analytics Manager to join our global Data Intelligence team. This role involves using data, research, and intelligence to influence communications planning and business decision-making. Key responsibilities include:

• Leading strategic analysis across media, digital, audience, competitor, and market intelligence.
• Identifying emerging trends, risks, and opportunities that shape communications strategy.
• Translating complex research and datasets into clear, actionable recommendations.
• Conducting deep-dive audience, competitor, and market analysis to uncover valuable insights.
• Connecting information from multiple data sources to build a complete picture of the communications landscape.
• Developing measurement frameworks that link communications activity to meaningful business outcomes.
• Analyzing campaign performance across earned, owned, and social channels, identifying opportunities for optimization.
• Producing insight-led reports and presentations that go beyond reporting metrics to explain what matters and why.
• Presenting findings confidently to clients and senior stakeholders.
• Contributing to new business pitches by bringing data-led strategic thinking.
• Exploring emerging AI tools and methodologies to enhance research, insight generation, and AI search capabilities.

Qualifications

• 4 - 5+ years' experience in strategic insights, communications analytics, media intelligence, research, or a similar role.
• Agency experience within PR, communications, media, or marketing (preferred).
• Strong commercial understanding of how communications supports broader business objectives.
• The ability to turn complex data into simple, compelling stories and strategic recommendations.
• Experience working with media monitoring, social listening, and audience intelligence platforms such as Meltwater, Brandwatch, Talkwalker, Muck Rack, Agility, QUID, or GWI.
• Experience using Google Analytics and data visualisation tools such as Tableau or Looker Studio.
• Strong Excel and PowerPoint skills with experience creating client-ready presentations and data visualisations.
• Experience incorporating Generative AI into research, analysis, or insight development.
• Excellent communication and presentation skills.
• Confidence working directly with clients and senior stakeholders.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• A naturally curious mindset and genuine interest in technology, media, business, and emerging trends.