Strategic Alliances Manager

Key Responsibilities

• Build the Strategic Alliance Program to scout and identify high-value partners aligned with the Barco Control Room strategy, in close collaboration with Segment Marketing.
• Translate market insights and ecosystem needs into a focused partner pipeline.
• Identify, secure, and own executive relationships with key global ecosystem partners, acting as the primary commercial point of contact.
• Lead negotiation of contracts, frame agreements, and commercial models with strategic partners, ensuring alignment with Barco’s business objectives.
• Define and execute joint Go-to-Market and Marketing plans, in close collaboration with the Segment Lead & Marketing lead, to drive pipeline, co-selling, and revenue.
• Orchestrate cross-functional execution with Sales and Marketing to embed partnerships into the field, ensuring local Sales Managers are fully enabled to own and drive execution and outcomes.
• Partner with your technical counterpart to deliver integrations, joint solutions, and execution. Ensure seamless alignment between commercial intent and technical feasibility to accelerate time-to-market.
• Drive partner performance through KPIs, business reviews, and continuous optimisation.
• Monitor pipeline, revenue contribution, and engagement, and intervene proactively to maximise impact.
• Act as the internal voice of Strategic Alliances, aligning Sales, Product, and Marketing around ecosystem execution.
• Influence roadmap, positioning, and GTM priorities based on partner and market feedback.

Your Profile

• 8–12+ years in partnerships, alliances, or business development in B2B technology
• Proven track record in building and scaling strategic partnerships and ecosystems
• Strong experience in contract negotiation, commercial structuring, and deal-making
• Excellent executive stakeholder management and relationship-building skills
• Strong cross-functional experience across Sales, Product, Marketing, and Services
• Strong commercial mindset combined with sufficient technical affinity (platforms, integrations)
• Naturally integrates AI tools into daily workflow to boost efficiency, insight, and customer value
• Has an entrepreneurial mindset: enthusiastic, committed, and business savvy to navigate the ecosystem
• Willing to travel up to 20% of their time

Our Offer

• Access to a wide range of internal training opportunities through Barco University to support professional development
• The opportunity to work for an international market leader where innovation matters
• A competitive salary package
• A full-time salaried position