Jobs · Business Development

Strategic Account Director, KS/NE/OK (Remote)

Cengage · Douglas County, NE · 1 mo ago
Business Development$77k–$100k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must preserve all substantive info. Remove boilerplate: inclusion statements, EEO, accommodation, etc. Also remove navigation, cookie, legal, duplicated lines, application instructions. Must not include sections with filler like "commensurate with experience". Pay section: we have base pay range and variable compensation. That's specific, so include Pay. Schedule: travel requirements: "Travel required to key customers for in-person negotiations, on-campus meetings, attendance at key conferences and Cengage partner events 35–50% travel encouraged". That's schedule/travel. So include Schedule. Benefits: The posting mentions "Total Rewards package" but no specific benefits listed. It says "Click here to learn more about our Total Rewards Philosophy." No concrete benefits. So we should not create Benefits section because no specific content. Qualifications vs Skills vs Requirements: The posting includes "Skills You Will Need Here (Required)" with list: BA or BS degree, 5+ years experience, proven ability to own and complete strategic account plans, strong background in high-level negotiations, strong analytical, written, verbal, presentation skills, deep understanding of higher-ed institutional financial and academic decision-making structures, proficiency with Microsoft Office and CRM platforms, preferably Salesforce. Also travel requirements. That's skills/requirements. Could treat as Requirements or Skills. The instruction: Use headings for section headings e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections have content. We have "About the role": The initial paragraphs describing role: "As a key member of the Cengage North America Higher Education Sales Group, the Strategic Account Director serves as a senior, customer‑facing role with strategic accountability for account-level revenue and relationships..." That's about the role. So include About the role. Responsibilities: The bullet list of duties: "Direct Sales & Strategic Account Ownership Lead complex contract negotiations...", "Institutional Account Strategy, Leadership & Program Success Own IA/EA/CUI data management...", "Thought Leadership & Collaboration Exhibit thought leadership...". Those are responsibilities. So include Responsibilities. Requirements: Could be the travel requirement? But travel is schedule. Requirements could be education and experience? But those are in Skills section. However we can separate: Requirements could be "BA or BS degree, 5+ years of successful experience in educational or enterprise‑level sales". Qualifications could be "Proven ability to own and complete strategic account plans with long‑term revenue accountability, Strong background in high-level negotiations, Strong analytical, written, verbal, and presentation skills, Deep understanding of higher‑education institutional financial and academic decision‑making structures, Proficiency with Microsoft Office and CRM platforms, preferably Salesforce". Skills could be maybe same? But we need to avoid duplication. The instruction: Prefer a few substantive sections over many thin ones. So maybe combine Requirements and Qualifications into one section? But we have headings list; we can choose to include only those with real content. Could combine education/experience and skills into "Requirements". Or we could have "Requirements" for education/experience, "Skills" for abilities. But that may be thin. Better to have one "Requirements" section that includes all: education, experience, skills, qualifications. Then we don't need Qualifications or Skills separate. However the instruction says we can use those headings if we have content. But we can omit if we think it's thin. Let's decide: Provide About the role, Responsibilities, Requirements (covering education, experience, skills, qualifications), Pay, Schedule. That's five sections. We must not invent or summarize away detail. Must preserve all substantive info. So we need to include all details from the posting within those sections. Let's extract content: About the role: paragraphs before "As a key member...". Also maybe include mission statements? The first paragraphs about Cengage mission, culture, inclusion. Those are about company, not role. Should we include? The instruction: preserve ALL substantive information; do not invent or summarize away detail. The mission and culture statements are substantive but they are not about the role. However they are part of the job posting. Should we include them? The sections we can use: About the role could include role description; but we could also include a section about company? Not in headings list. The headings list does not include "About the company". So we might need to incorporate that info into About the role? But that would be mixing. However we must preserve all substantive info; we cannot drop it. If we don't have a heading for it, we could put it in a

before the first heading? The instruction: Output ONLY the HTML fragment — no /, no markdown code fences. It didn't say we must wrap everything in headings; we can have

paragraphs outside sections. So we can include a

with the company mission/culture before the About the role heading. That preserves info. Similarly, the inclusion and belonging link etc is boilerplate? It's about inclusion; but it's part of company culture. Might be considered boilerplate? It's not navigation/legal/EEO etc. It's about inclusion and belonging; could be kept. But the instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. The inclusion statement is not EEO; it's about inclusion and belonging. Might be okay to keep. However there is also a link to inclusion page. That's not boilerplate; it's a reference. Could keep. But we also have "Our culture values inclusion, engagement, and discovery" paragraph. That's substantive. We'll include a

for the opening mission/culture paragraphs before the About the role heading. Now About the role: The paragraph starting "As a key member of the Cengage North America Higher Education Sales Group, the Strategic Account Director serves as a senior, customer‑facing role..." We'll put that in

About the role

then

with that content. Responsibilities: We need to capture the three bullet groups: Direct Sales & Strategic Account Ownership, Institutional Account Strategy, Leadership & Program Success, Thought Leadership & Collaboration. Each group has multiple sentences. We'll combine into a

  • for each duty? The instruction: Use
    • for any list of duties/requirements/benefits. So we should make a list. Each bullet could be a duty. We'll break into items: - Lead complex contract negotiations with senior‑level academic and administrative leaders, including provosts, chief academic officers, finance, and procurement collaborators; own the overall account strategy and forecast for each institution within the assigned territory; develop multi‑year growth, retention, and expansion plans; ensure they align with institutional priorities and Cengage business objectives. - Strategically identify and capitalize on high‑impact institutional opportunities, ensuring alignment with customer objectives and improved student outcomes; develop financial models and arguments that align Cengage Unlimited (CU) benefits with the institution’s specific budgetary and retention goals to demonstrate the return on investment; spearhead new business development opportunities at an executive level through personal sales engagement, networking, market research, and targeted outreach; drive institutional revenue growth and CU renewals by proactively managing renewal timelines and upsell, expansion, and conversion opportunities in partnership with Solutions Specialists; clearly articulate the value proposition of Cengage products and services in support of institutional priorities such as affordability, equity of access, student persistence, and academic achievement. - Own IA/EA/CUI data management and analysis, leveraging enrollment, usage, pricing, and adoption insights to inform account strategy, forecast performance, and guide decision‑making; lead institutional change management efforts, navigating the cultural and political shifts required to move faculty and administration toward digital access models; manage and deepen customer relationships through program kickoffs, onboarding support, executive‑level success reviews, and ongoing strategic engagement; act as a trusted strategic advisor to institutional collaborators, using data-driven insights to optimize programs and strengthen long-term outcomes; partner closely with sales, channel, customer success, marketing, and operations teams to ensure cohesive execution and accountability across institutional programs; champion disciplined pipeline, opportunity, and account management within CRM systems (Salesforce). - Exhibit thought leadership within the institutional sales process by positioning oneself as a subject‑matter authority on Cengage institutional business models and account strategy; foster collaborative, high‑trust relationships across internal teams to support seamless execution and customer satisfaction; serve as a critical market feedback loop, synthesizing executive-level insights and institutional trends to help Cengage leadership refine product strategy and business model. We could split each sentence into separate
    • but that may be too many. The instruction: Use
      • for any list of duties/requirements/benefits. It doesn't forbid multiple sentences per li. We'll keep each major heading as a li. Now Requirements: We'll include education, experience, skills, qualifications. We'll make a list. Items: - BA or BS degree - 5+ years of successful experience in educational or enterprise‑level sales - Proven ability to own and complete strategic account plans with long‑term revenue accountability - Strong background in high‑level negotiations - Strong analytical, written, verbal, and presentation skills - Deep understanding of higher‑education institutional financial and academic decision‑making structures - Proficiency with Microsoft Office and CRM platforms, preferably Salesforce Travel requirement is schedule, not requirements. Now Pay: We have base pay range $77,100.00 - $100,200.00 USD, target variable compensation $57,500.00 USD annual, plus note about variable sales incentive compensation program. We'll include that. We must not include filler like "Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location." That's substantive; we should keep. Also "Individual Target annually Actual incentive earnings are not guaranteed and may be more or less than the target amount based on achievement of performance goals and the terms of the applicable incentive compensation plan." Keep. Now Schedule: Travel required to key customers for in-person negotiations, on-campus meetings, attendance at key conferences and Cengage partner events 35–50% travel encouraged. We'll put that. We should also include maybe the note about "Travel required to key customers for in-person negotiations, on-campus meetings, attendance at key conferences and Cengage partner events 35–50% travel encouraged". That's it. Now we need to ensure we didn't miss any substantive info: The opening mission paragraphs: "We believe in the power and joy of learning At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Cengage's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives. Our culture values inclusion, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we

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