Storytelling and Marketing Lead

About the role

We're looking for a creative, hands on and fast paced Storytelling and Marketing Lead to build brand awareness and drive pipeline across the US. You'll own the strategy and execution of all communications and marketing efforts including but not limited to: content creation, sales enablement, demand generation and PR. You're a full-stack marketer, with a strong sense of ownership. Whether your skills lean more towards growth or content marketing, you're happy to get stuck in with all channels and develop new capabilities in a supportive team environment.

Responsibilities

• Becoming an expert and trusted partner in your vertical
• Working closely with Sales and Customer Success to proactively identify opportunities
• Regularly speaking to customers to develop a deep understanding of frontline work and AI
• Forward planning your integrated Marcomms strategy
• Designing and executing a range of activities including:
  • Customer stories via website, video, blog, one-pagers and social
  • PR, partner and influencer marketing
  • Sales and BDR enablement via slides, outreach sequences, training and ABM
  • Demand generation via paid and organic channels
  • Webinars, podcasts and virtual events
  • Long form thought leadership including ebooks and research reports
  • Newsletters and email communications
  • Spotting and crafting "the story opportunity" across AI, social care, employment, human interest or data-led angles
  • Building influencer networks with membership bodies and trade press

Requirements

• At least 4 years' relevant experience with some combination of social media, content marketing, email marketing and/or demand generation
• High level of autonomy and ownership as the sole marketer for your vertical
• Hunger to level up Marcomms capabilities and swiftly learn tools like Hubspot, Webflow, Figma and Customer.io
• Excellent written and spoken English — clear, concise, human English tailored to audiences (senior government officials, frontline staff, prospective employees)
• Creativity to write the playbook with support from other Marcomms Leads

Qualifications

• Natural storyteller who can spot hooks and craft engaging stories that inspire
• Doer who enjoys the craft of writing and getting stuff done (from award applications to securing high-profile podcasts)
• Results-driven, thriving towards ambitious targets that drive brand awareness and advocacy
• Adaptive and resilient in dynamic environments, optimistic about overcoming obstacles
• Passionate about using storytelling to deliver the mission

About Beam

Beam is building AI that serves society. We're a global team of ambitious, hardworking problem solvers applying fast-moving startup energy to work that makes the world a better place. Over 100,000 frontline workers already use Beam to take notes, provide live interpretation and handle phone calls, so they can focus on the people who need them most.

We've won numerous awards including one from the former Queen, been named by WIRED as one of London's 10 hottest startups and by LinkedIn as a Top 15 UK Startup. We've been covered thousands of times in media including The FT, BBC, TechCrunch, Forbes and The Guardian. We're backed by leading tech investors and entrepreneurs including the founders of Booking.com, Calm, Shazam and Dropbox.

Pay

Compensation range: $110K - $140K