Store Leader

About the Role

The Store Leader is responsible for overall store performance, leading a team of associates to deliver the Range USA experience. This role oversees sales execution both personal and store, team development, operational efficiency, and regulatory compliance, while fostering a culture of safety, accountability, and service excellence.

Core values alignment:

• Curious — ask questions, find and solve problems
• Passionate — care deeply about the brand, team, and customers
• Do it Right — take pride in accuracy and credibility
• Service — put others above ourselves

Responsibilities

• Sales & Performance Management:
  • Drive personal and store revenue, memberships, and key performance indicators (KPIs)
  • Monitor individual and team sales performance; coach to improve results
  • Utilize reporting and financial insights to guide business decisions
  • Promote a strong sales culture focused on customer needs and education
• Leadership & Team Development:
  • Oversee the recruiting, training, and development of a high-performing team of store associates and leaders
  • Provide ongoing coaching, feedback, and performance management
  • Ensure clear roles, expectations, and accountability across the team
• Operations & Execution:
  • Create a welcoming, service-driven culture that delivers a best-in-class experience
  • Oversee scheduling to align labor with business demand
  • Validate store standards including merchandising, pricing, and cleanliness
  • Validate accuracy in inventory management and reporting when ASL not present
• Safety & Compliance:
  • Validate full compliance with ATF regulations and internal policies
  • Validate OSHA, EPA, and local regulatory compliance, including lead safety
  • Enforce all firearm safety protocols and range safety standards
• Communication & Collaboration:
  • Partner with District Leaders and Support Center teams to drive store performance
  • Identify and resolve operational or customer experience challenges

Requirements

• 3+ years of retail management experience required
• Leadership of 10 or more associates in a retail environment
• Strong leadership, communication, and coaching skills
• Proven ability to drive sales and operational performance
• Experience with POS systems, inventory tools, and Microsoft Office
• Flexible availability, including nights, weekends, and holidays

Benefits

• Medical, Dental, and Vision health insurance
• Unlimited Shooting – Free Classes
• Industry-leading online and in-store discounts
• Manufacturer rewards and points program
• No firearm experience needed — we offer paid training

Classification: Full-Time / Exempt / Salaried / On-Site