Staff Product Marketing Specialist

About the role

The Staff Product Marketing Specialist drives the go-to-market strategy, product positioning, and revenue growth for Renesasâ Standard Products (Switches, Level Translators, EEPROM, Multi-port Memory, and Digital Potentiometers). Reporting to the Director of Product Marketing, this role leads a small team (2+ people) and bridges engineering, manufacturing, and sales to define new products and capture global market share.

Responsibilities

• Lead and mentor a focused team of product marketing professionals while managing the lifecycle of the Standard Products portfolio from definition to EOL.
• Drive New Product Definition (NPD) by translating market trends, competitive research (TAM/SAM/SOM), and customer needs into technical specifications and strong business cases.
• Execute global go-to-market strategies, establishing value propositions, pricing models, and volume discount structures across automotive, industrial, consumer, and data center verticals.
• Enable global sales channels and distributors with technical collateral, training, and targeted demand-generation campaigns.
• Partner with manufacturing operations to align build plans with market demand and safeguard against supply chain disruptions.

Requirements

• Technical expertise in semiconductor fundamentals with a proven track record in New Product Definition for analog/digital devices.
• Strong business acumen with the ability to interpret market data, model pricing, forecast revenue, and present complex ideas to executives and customers.
• Bachelor's degree in Electrical Engineering, Computer Engineering, Physics, or a related technical field (Master's preferred).
• 5 to 8+ years of experience in product marketing, product management, applications engineering, or technical sales within the semiconductor industry.
• Demonstrated leadership experience managing small, highly technical teams.
• Experience with ModelN, SAP, and PowerBI is an advantage.

Qualifications

• Passionate about driving product marketing strategies and execution.
• Ability to translate market trends and customer needs into technical specifications and business cases.
• Experience with global go-to-market strategies and demand generation campaigns.
• Strong collaboration skills with engineering, manufacturing, and sales teams.

Skills

• Excellent communication and presentation skills.
• Strong analytical and problem-solving abilities.
• Experience with market research tools and techniques.
• Ability to manage multiple projects simultaneously.

Benefits

• Full range of elective benefits including medical, health savings account, dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance.
• Company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation.
• Remote work option and Employee Resource Groups.

Pay

• US: The expected annual pay range for this position is $117,000 - $160,000. This position is also eligible for bonus opportunities and commission pay. The final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.
• Canada: The expected annual pay range for this position is $98,000 - $122,000. This position is also eligible for bonus opportunities and commission pay. The final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Schedule

• Hybrid schedule is offered.

Contact Information

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law. For more information, please read our Diversity & Inclusion Statement.