Staff Product Marketing Manager, Developer Experience

Onboard & Build

The front line of the agentic strategy — how developers and their coding agents discover, evaluate, and choose CockroachDB. If an agent doesn't pick us at activation, nothing downstream happens; you own making sure we're the obvious choice.

Data Onboarding & Enablement — the migration and onboarding story — how teams move off legacy databases and get to production, including the AI Migration Assistant and the MOLT tooling that de-risks the path.

Developer Experiences — the end-to-end developer experience — quickstarts, docs, sample apps, and the surfaces that turn first-touch curiosity into a running application.

Programmability & Extensibility — how developers extend and build on CockroachDB — the interfaces, integrations, and capabilities (SQL Server design partnerships, Dynamic SQL, and more) that make it a platform, not just a database.

Positioning & Messaging

Build the message house for Onboard & Build — the value propositions, proof points, and narrative that make developers choose and stay. Keep all four journeys laddering to one coherent story and to the broader company positioning.

Launch & GTM Execution

Own the PMM deliverables for launches touching your journeys — messaging, enablement, content, and field readiness — mapped to the GTM readiness plan and shipped on time. You move fast once positioning locks.

Field & Sales Enablement

Arm the field to sell the onboarding and developer story — first-call decks, objection handling, competitive framing, and the pitch reps carry — partnering with the enablement team on delivery.

The AI-Native Adoption Story

Own how the agentic era shows up at this stage: agent-driven discovery, agents as a first-class audience, and the message that CockroachDB is where developers and their agents build. Turn it into proof, not just positioning.

Cross-Functional Partnership

Work hand-in-glove with the PMs for each journey, with DevRel, docs, and demand gen — translating what's shipping into what the market hears, and bringing developer reality back into the roadmap.

Proof and Content

Drive the case studies, reference stories, and technical content that make the onboarding and build story credible — grounded in real customer outcomes, not claims.